Boston College Unilever Marketing Questions

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xogea21

Business Finance

Boston College

Question Description

I'm working on a marketing exercise and need a sample draft to help me learn.

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Choose a large consumer product goods company (think of any major brand you purchase on a regular basis) that operates globally or multinationally, and answer the following questions: 1. What company/brand did you choose, and how many (approximate is fine) countries does it sell products in globally? 2. Provide an example of one of the products that are not sold outside of the U.S. or differs from the version sold in the U.S. a. What prohibits the brand from selling the U.S. version of the product in other countries? b. How does the differing product better fit the international marketplace? 3. What are some things that this company/brand must be aware of when creating multi-national advertising campaigns?
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Explanation & Answer

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Running head: MARKETING

1

Unilever

Name
Course
Institution
Date

MARKETING

2
Unilever
QUESTION 1

I chose Unilever, which is a British-based brand that produces a wide range of products
including personal care items, food, cleaning provisions, sauces, cosmetics, and ice cream. The
Unilever brand has become a major household name seeing as it is selling its products in more
than 190 countries and one of the many elements that has made it unique and successful in ...

Tbggyvroqehh (9077)
Cornell University

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