Assignment Content Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you will practice using a SWOT analysis to better understand the factors involved in making business decisions that promote sustainable competitive advantage. Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique. Write a 700- to 1,050-word modified SWOT analysis that includes the following: An introduction with a detailed description of the company A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include: Financial, physical, or human resources Access to natural resources, trademarks, patents, or copyrights Current processes (employee programs or software systems) An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include: Market trends (new products or technology advancements) Economic trends (local and/or global) Demographics Regulations (political, environmental, or economic) Conclusion with an evaluation of how the company has retained its competitive advantage

Prepare a project proposal that provides the background on  your selected client organization, a summary of the project, and a  project timeline. Introduction Familiarity with the basic ??concepts of change management and the  learning organization, and developing an awareness of your own  individual values and vision, is important to your growth as a change  agent and leader. Throughout this course, you will build on your  understanding of these basic concepts and skills as you integrate them  into your work. Before you begin your first of the series of five assessments that  comprise the course project-a project that is the core of this  course-read the Overview of Change Management Strategy Hands-On Experience Project [PDF] document to understand the scope of the project and its requirements. Overview As a part of your course project, you will be expected to engage  with an outside group or a real-life team from your workplace, a place  of worship, or a civic group, of at least four people. As you choose  your client organization, be aware that you will be asked to think about  and make recommendations to this team's larger organization. If you  have not yet done so, read the Overview of Change Management Strategy Hands-On Experience Project [PDF] document to understand the scope of this project and your assessment requirements. Instructions Your project proposal is the first deliverable you will provide for  your client so they can understand the goal and purpose of the project  and the scope of your work with them. Your project proposal should have  these sections: Project Objective.      Provide a clear and succinct statement of the project objective. Background of Organization.      Identify the main contact and the role of that contact in the organization and for the change project. Include a brief history of the client organization, what they do, and why they are in need of change management support. Project Summary.      Describe your project. What is the change need? Outline the scope of your project and what you will be doing for the client. Identify stakeholders and sponsors. State goals and objectives. Project Timeline.      Explain how you will be meeting with your client organization. Identify how often you will be meeting with your client. Create a timeline that you can provide for your client so they will understand what's going to happen.