Using the Monroe motivated sequence follow these steps:
Attention: Grab the attention of the audience by telling about a real news story where a pitbull was put to sleep because it bit someone who was provoking it. Show how unfair it was to kill the pitbull.
Need: Show that the community needs to understand pitbulls better so that they won't discriminate against them, so that pitbull owners won't feel so threatened and worried that their pitbull will be taken away and destroyed.
Satisfaction: Suggest a solution to the problem which could be a booklet written and distributed throughout the community that tells the truth about pitbulls, there real nature, and how to train them, so that people won't be so prejudiced against them.
Visualization: Make a video showing a family crying about the death of their loving pitbull who was put to sleep unjustly because he was trying to defend his family when he bit someone.
Action: Conduct seminars educating people in the community about pitbulls. Explain how pitbulls can be great pets and would not harm anyone. Show a video clip of Cesar Millan, the Dog Whisperer, who has the nicest pitbull in the world.