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So you can do it on anything so what I was thinking
success and failure and contrast how school is a prime thing and attedning and just having the correct game plan
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Rhetorical Contrast and Comparison of Dove and Axe’s Campaign Strategies
Introduction
Dove and Axe are beauty brands within the toiletries industry; concurrently, these brands
are sibling to one another under the Unilever group of companies. Nevertheless, these brands
serve different target markets where the Dove brand is a suit for women and axe for the men. In
terms of formation, the axe brand was incepted in the year 1983 with the sole aim of helping men
win over women. Over the years the company has successfully established itself in fifty
countries including in Asia and America. Conversely, Dove was promulgated in the 1950’s in the
heart of the United Kingdom. Over time the brand has been able to successfully establish its
branches in eighty countries including Indonesia, Mexico, China, Ireland, Pakistan, the United
States, Australia, and South Africa.
Clearly, from the opening paragraph above, these brands can be deemed as successful
franchises. To demystify this assertion, this paper will take a business outlook in analyzing their
varying campaign tacti...
