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Company Analysis
Running Head: COMPANY ANALYSIS

Apple Company Analysis

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Company Analysis

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Introduction
Apple is a well known brand that designs and markets consumer electronics, computer
software, and personal computers. It is an American multinational corporation that operates in
most of the countries around the globe (Apple, 2011). This paper includes analysis of Apple Inc
in terms of financial leadership profile, current company performance, investment opportunities,
financial performance, and business risks and opportunities.
Financial Leadership Profile
In the current environment, employees are the key elements to retain a leading position in
an industry. Apple consists of several skilled and knowledgeable people that help in its
continuous growth and to retain leading position within the industry. Apple hires people on the
bases of their ability and skills. In present scenario, Mr. Tim Cook represents Apple on the
position of Chief Executive Officer. He is management professional with a good experience
folder and he was Apple's Chief Operating Officer before joining CEO position. Prior to join
Apple, he worked with Compaq as vice president and with IBM as director of North American
region. Mr. Peter Oppenheimer is positioned as Chief Financial Officer in Apple. As CFO,
Oppenheimer is to oversee the controller, treasury, investor relation, tax, information system,
internal audit and facilities functions. He is also management professional with experience of
several years. He started work with Apple since 1996 as controller for American region and had
work experience in Automatic Data Processing (ADP), where he was CFO. Before join ADP, he
has worked with Coopers and Lybrand for six years (Apple,...