Signature Assignment: The Entrepreneurial Marketing Manager

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Business Finance

Description

About Your Signature Assignment

Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements.

Purpose of Assignment

The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager's point of view. Concepts and relationships are discussed with a special focus on aligning one's ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad.

Assignment Steps

Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video

Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.

Develop a 1,050-word analysis addressing the following:

  • Describe your organization's mission, vision, and values.
  • Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.
  • Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions.
  • Select two of the following departments and explain marketing's role in coordinating their distinct functions:
    • Distribution
    • Customer Service
    • Advertising and Public Relations
    • Research and Design
    • Sales
    • Operations or Manufacturing
  • Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.
  • Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.
  • Discuss any emerging marketing trends that may affect your business.

Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.

Format your assignment consistent with APA guidelines.

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Explanation & Answer

Attached.

Running Head: THE ENTREPRENEURIAL MARKETING MANAGER

The Entrepreneurial Marketing Manager
Institutional Affiliation
Date

1

THE ENTREPRENEURIAL MARKETING MANAGER

2

A worldwide point of view on world exchange sees exports as well as imports as
flattering monetary streams; a nation's imports influence its exports while exports influence its
imports. Each country's imports emerge from the exports of different countries. As the exports of
one nation increment, its national yield and profit increase, which thusly prompts an expansion in
the interest for imports (Kerin, 2017). This hypothesis is what is driving our organization to grow
all around. At Camping International we perceive the open airway of life resurgence and the
interest for financially successful items.

The vision of Camping International's is supplementary than simply flooding the market
through leisure survival equip. Our main goal or mission is to give experience seekers
everywhere throughout the globe with dependable, success, and useful gear. The present market
is immersed with providers that comprehend that the enterprise looking for the populace is
extremely specialty and prominent, and this leads them to overprice. This is the place our
organization ventures in. Through a huge number of innovative work hours, Camping
International has discovered techniques to deliver, supply, and disseminate similar quality items
at a small amount of the market cost, as well as we have discovered strategies to guarantee
achievement in the universal market (Miles, Gilmore, Harrigan, Lewis, & Sethna, 2015).

Our vision is worldwide item arrangement for all enterprise searchers. Our value focuses
are sensible, pulling in even the most fledgling adrenaline junkies. Periodically new
swashbucklers are discouraged through building up gear cost, in the real light that the business
precision is that it frequently demonstrates troublesome for a customer to use the items enough to
influence them to financially savvy. The universal market is significantly more cost expanded.

THE ENTREPRENEURIAL MARKETING MANAGER

3

Our value at Camping International targets aro...


Anonymous
Excellent resource! Really helped me get the gist of things.

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