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Case Analysis - Marketing Math

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I have a case in which I have to review the company's income and determine what they will have to do to make a profit, calculate how many sales and the gross margin.  How do I attempt to begin the assignment and will you (the tutor) have to review the case?

Apr 14th, 2015

To understand the impact gross margin has on profitability, consider this example:

A startup has $100,000 in fixed overhead costs with a projected gross margin of 50 percent of sales. To cover its overhead and break even, the startup would need to reach sales of $200,000.

However, with the help of cheaper suppliers and materials (or a higher unit price) gross margins may increase to 55 percent of sales, meaning the startup would need to sell less products or services before breaking even.


Apr 21st, 2015

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Apr 14th, 2015
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Apr 14th, 2015
Sep 22nd, 2017
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