Select a company you are familiar with. Imagine that this company is developing materials to communicate the company culture, process, procedures, and general information for a new hire.
Compose a message for your audience using the three- step process outlined in Ch.10 (pp. 282-287) of Business Communication Today. Demonstrate each step in your communication.
Define the purpose.
Define the audience.
Identify the channel(s) of communication and why you selected that channel.
Create the message.
Proofread, revise, and submit.
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Communication channels are the means through which people in an
organization communicate. Thought must be given to what channels are
used to complete various tasks, because using an inappropriate channel
for a task or interaction can lead to negative consequences. Complex
messages require richer channels of communication that facilitate
interaction to ensure clarity.
or personal communication is one of the richest channels of
communication that can be used within an organization. Physical
presence, the tone of the speaker's voice and facial expressions help
recipients of a message interpret that message as the speaker intends.
This is the best channel to use for complex or emotionally charged
messages, because it allows for interaction between speaker and
recipients to clarify ambiguity. A speaker can evaluate whether an
audience has received his message as intended and ask or answer
radio and loud speakers all fall within the broadcast media
communication channel. These types of media should be used when
addressing a mass audience. Businesses seeking to notify customers of a
new product may advertise or do promotions using a broadcast channel.
Similarly, a CEO may do a global company address by having a television
feed broadcast across global sites. When a message intended for a mass
audience can be enhanced by being presented in a visual or auditory
format, a broadcast channel should be used.
Apr 21st, 2015
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