Go to the Illinois Hospital Report Card web page and identify the payer mix (by type and percent) for each health entity in the given zip code listed below. Then discuss your assessment as to which payer mix may yield the optimal revenue and reimbursement.Please note that “Private Pay” or “Self Pay” may be more prone to eventually end up as a bad debt write-off. This observation is further complicated by the fact that high deductible and copay plans may also end up in the two revenue buckets identified above. The two health entities and associated zip codes are:1. Little Company of Mary in zip code 608052. Ingalls Memorial Hospital in zip code 60426Illinois Department of Public Health. (n.d.). Find your health care facility [Web page]. Retrieved from http://www.healthcarereportcard.illinois.gov/

6. Explain the concept of ‘strategic positioning’ and identify the essential elements. Discuss the positioning strategy for any brand (hint: you will need to identify the target market and competition). How does the brand utilize product/branding, value chain, pricing, promotion/advertising, Internet (direct marketing) to position the brand (relative to competition) in the identified target market?7. Briefly explain the following ‘product’ terms: a) product mix, b) product line, c) brand elements, d) sub brands. What is the rationale for P&G utilizing ‘individual branding’ strategy for its line of detergents rather than a ‘family branding’ strategy (all detergents under one brand name with some sub brands).8.Why might a candy company utilize a ‘longer channel of distribution’ than a company selling restaurant equipment? Briefly describe how each company might structure its ‘go-to-market’ (distribution) strategy and provide rationale.9. A new sushi restaurant is targeting the ‘non-user’ for sushi product. Their communication/promotion objective is to change attitudes toward sushi. Provide suggestions regarding the use of IMC elements (sales promotion, advertising, social media, selling, PR, events) to reach and change attitudes toward sushi.10.Briefly explain the following pricing strategies:SkimmingPenetrationValue pricingPrestigeExplain the relationship between pricing, volume, costs, and profits. How does Hermes and Rolex make a profit with a luxury target market?

Requirements GoTech is a Saudi company (located in Riyadh) that provides technical and digital solutions to other businesses and individuals. Its operation focuses mainly on the Saudi market, but recently it opened two offices in Egypt and Italy. Eng. Abdullah is the CEO, and there are three regional managers (in 3 different countries) and 30 employees working under their supervision.  Recently, Abdullah has been required to make vital decisions to keep GoTech running during many challenges, including new and existing competitors, rapid technology development, and Coronavirus pandemic. Consider yourself the CEO’s consultant who is required to help him put together a strategy so GoTech can not only survive but also thrive in the future.  To help you develop your Consultation Strategy Report, use the following points as a guide: Part 1  An      overview of GoTech company (0.5 marks) Description      of the type of management that GoTech follows. (1 mark) Description      of the challenges with that type of management. (1 mark) Communication       challenges Cultural       and political challenges  Description of the necessity for creating a virtual Risks Response Team based on Tuckman’s Team Life Cycle Model (see figure 1). (3 marks) Phases of team creation Criteria for choosing the team  Who are they, and why did you choose them? Description of GoTech resources (1 mark) Description of GoTech digital capabilities (2 marks) Description of the solutions (3 marks) Closing remarks/ conclusion (0.5 marks) Pros and cons of the virtual team Description      of the regional managers’ roles (2 marks) What qualities must they have as leaders?  How can they motivate themselves and their team?  What digital recourses can they use to manage the team? Part 2  Description      of challenges that loom over GoTech (1 mark) Existing challenges/ disasters Potential challenges/ disasters What are the digital and financial resources? How can these resources be utilized? Existing capabilities that can be strengthened  Needed capabilities that must be invested in Immediate solutions (based on points 4, 6, 7, & 8) Future solutions (based on points 5, 6,7, & 8) Figure 1 Bruce Tuchman’s Team Life Cycle Model (Personio, 2021) Useful links: