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Business Finance

Description

Does McDonald's have a 'true' competitive advantage?

Consider all 6 questions :

Does the resource or capability have value in the market?

Is the resource or capability unique?

Is there a readily available substitute for the resource or capability?

Do organizational systems exist that allow realization of potential?

Is the organization aware of and realizing the advantages?

Is the resource or capability difficult or costly to imitate?

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Explanation & Answer

Attached.

Running head: MCDONALD’S COMPETITIVE ADVANTAGE

McDonald’s Competitive Advantage
Institution Affiliation
Date

1

MCDONALD’S COMPETITIVE ADVANTAGE
McDonald’s true competitive advantage
I cannot doubt that McDonald’s has a true competitive advantage over very many
competing organizations in the world. This has been made explicit by the consistent expansion of
this organization and its ability to retain and attract more customers. Its sales and profits have
also been on the rise. Facella,(2015).Some of the aspects that has made competitive are as
discussed below.
Resource’s value in the market
The products and the resources that are provided by McDonald’s have a great value in the
market. The fast foods and coffee provided in this organization have been considered exceptional
over the year...


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