Marketing Discussion - Demography and Psycho-graphic Data questions

Anonymous
timer Asked: Jan 15th, 2014
account_balance_wallet $15

Question Description

Provide a minimum of 150 words to each question below.  Please include references:

1. What is psychographic data? Provide examples. When should psychographic data be used to make marketing decisions? Is psychographic data more important than demographic data? Explain your answer.


2. Which demographic variables are most closely associated with heavy consumption of the following, and why?

oPancakes

oCigarettes

oMovie attendance


3. What is the value of fear appeal in marketing messages? Is this a fair way to market to consumers? Why or why not? What alternatives could be available for a marketing strategy?


Tutor Answer

agneta
School: New York University

flag Report DMCA
Review

Anonymous
Thank you! Reasonably priced given the quality not just of the tutors but the moderators too. They were helpful and accommodating given my needs.

Similar Questions
Hot Questions
Related Tags
Study Guides

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors