Follow the steps below:
- Research the chosen
- Choose an
appropriate product/service to introduce into the country (newer items
only or new to int’l business companies, if you are from Georgia you can’t
- Research a service
or product line of a native Alabama (or the state you call home) company
(not foreign-owned), your choice; if you are a foreign-born student, you
will sell a product /service from your home country (not foreign-owned) to
sell in the chosen country.
- Do further
research on the country focusing on the information relevant to the
- Write the paper
following the outline below in #4:
Use a minimum of five sources. Newspaper articles (Wall Street
Journal) and popular business publications (Business Week, Fortune)
are some of the best sources because they are current. Changes occur
rapidly in the international environment for business, so only sources that
have been published in the last 5 years are reliable (sometimes the very
latest [this semester] sources are most important). Use the following many times, (Hill, 2013, p.
xx). Cite all sources and arrange
headings according to the Publication Manual of the American Psychological
Association, 6th Edition (APA style).
Only sources with
identifiable authors are acceptable.
That means a person’s name has to be attached to the article! (There are ONLY two exceptions; company web page and CIA
website.) A full reference page is required.
3. The paper will
be 8 printed pages of text, cover sheet and reference page are extra. The paper will be double-spaced, 1"
margins, numbered pages (first page of text is 1), and Times New Roman 12
pt font. Spelling, typographical errors, and poor grammar count
(off). Use third person (no I,
me, or we).
This is a
formal business report. This is not a
creative writing project. I do not
want your opinion. State the facts and
draw a conclusion.
Follow the outline below. Use headings/subheadings. You must include the BOLD/bold ones.
your company and reasons for going international. 10
rational for the choice of product/service. 10
it very clear what product or service you are selling and who your customer (B2B?)
Strategy. What is the strategy? Why? (global/trans/multi/int’l) 20 Entry
strategy and reasons why. (export,
Staffing Philosophy “
Remember strategy, structure, and staffing must
do you plan to ensure a long-term cooperative relationship with your host country?
REPORT GRADING RUBRIC
paper is well organized both overall and at the paragraph level. Sentences are
smooth and carefully crafted. There are virtually no errors in punctuation or
spelling, grammar or usage. Words are chosen with precision. Informal language
(i.e., slang) or dialect is used only when appropriate. The paper avoids
triteness and unwarranted generalization: the language is fresh and vivid. The
paper is tight, not wordy. The ideas show a thorough understanding of the work
and are often insightful; the ideas are developed and supported. The ideas
illuminate the work as a whole and do not contradict other parts of the work or
overlook parts, which are relevant to the topic. The writer keeps his/her
audience in mind and, as a consequence, the paper engages and interests the
reader. Citations of authors and literature in the field are abundant, add
insight, and clarify ideas stated.
paper is well-organized, but the paragraph structure may sometimes be
disjointed. The paper may have a few awkward passages and a few errors in
punctuation, spelling, grammar or usage. The language may at times be too
general; it may lack the freshness or precision of the "A" paper. But
none of these errors is glaring or highly distracting. The ideas are worthwhile
and show good understanding of the work; they are sometimes insightful,
generally well developed, and well supported. The ideas help illuminate the
work as a whole and contradict or overlook no major aspects. While the paper is
always clear and thus suggests that the writer had his/her audience in mind in
a general way, the style or presentation of the ideas does not always engage or
interest the reader. Citations of authors and literature in the field add
clarity to the ideas stated.
paper is basically well-organized, though individual paragraphs may be
disunited or misplaced. Generally, however, the paper shows that the writer has
followed a logical plan. The writing is competent, but often wordy, overly
general, imprecise, or trite. Sentences may at times be awkwardly constructed,
but their meaning is clear. Grammar, punctuation, spelling, and usage are not
highly distracting, but there may be some errors. The ideas are generally
worthwhile, but not very insightful; development and support are present but
sometimes less than adequate. The ideas illuminate parts of the work, but not
the whole; no major aspects of the work are contradicted or entirely
disregarded. While the writing is usually competent, the writer does little to
interest or engage the reader in what he/she has to say. Citations of a thesis
and literature in the field add limited clarity or misrepresent the ideas stated.
paper is poorly organized, though there is a recognizable thesis. Some
sentences may be so confused that their meaning does not clearly emerge. Words
may be imprecise, incorrect, trite or vague. In general, however, the paper is
understandable. Ideas are generally superficial and weakly developed or
supported, although some development and support are present. Obvious aspects
of the work have been overlooked or disregarded; some significant facts may be
incorrect. Audience "engagement" cannot occur, although the writer
may have attempted to elicit it, because of the serious deficiencies already
noted. Citations are limited or missing.
The paper lacks a clear thesis; the language
or sentence structure is so muddled as to be unclear in several spots; or the
errors in punctuation, spelling, grammar, and usage are highly distracting. The
ideas are superficial and show no real understanding of the work beyond,
perhaps, plots; important facts are incorrect. The paper relies on generalizations
with little or no development or support. The paper blatantly overlooks,
disregards, or contradicts important aspects of the work. Under any of these
conditions audience "engagement" is impossible.