Description
Please no plagarism.
Create a 1,050- to 1,400-word strategic plan for your place of employment or a company with which you are familiar.
Include the following in your plan:
- Mission, vision, core values
- Environmental analysis
- Internal or external industry trends and economic factors
- Legal and legislative issues
- Internal or external technological changes
- Demographic or labor trends
- Social concerns, such as education, family or sustainability factors
- Objectives
- Financial
- Strategic (Long-term/short-term goals)
Cite any sources according to APA formatting guidelines.
Explanation & Answer
Attached.
OUTLINE
1. INTRODUCTION
2. BODY
3. CONCLUSION
4. REFERENCE
Running Head: AMAZON.COM STRATEGIC PLAN
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Amazon.com Strategic Plan
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Date
AMAZON.COM STRATEGIC PLAN
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Amazon.com Strategic Plan
Mission
The company through their SEC filing gives stress on the way they plan to achieve their
goals. It states that (Chua et al., 2017); “We work to grossly repeat procurements by providing
easy to use functionality, fast and dependable fulfillment, timely customer service, feature-rich
content, and a trusted transaction environment.”
Vision
The company through the 2008 SEC filing describes their marketing goals as follows, (Aversa et
al., 2017);
1. “To uncompromisingly focus on consumer experience by impact to our customers’ low prices,
convenience, and a wide selection of merchandise.”
2. “To offer the Earth’s largest selection and to be Earth’s most customer-centric firm.”
Core values
Amazon Company aims at meeting its visions through the core values that include, (Chua et al.,
2017):
1. Customer obsession; the company through its staff work tirelessly hard to ensure they earn and
keep their customers’ trust. Given that most leaders have their attention towards the competitors;
Amazon is in the obsession with its customers.
AMAZON.COM STRATEGIC PLAN
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2. Ownership; the company majors on the long-term thoughts and not sacrificing the long-term
values for acquiring short-term results. Their performance is on behalf of the whole organization,
beyond their team, the staff members never disown any job.
3. Invent and simplify; the company is externally aware and search for new ideas everywhere.
They are also not limited by the ‘not invented here’ narrative. Since the company carries out new
researchers, they allow acceptance due to a misunderstanding of the original ideas for a long
time.
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