MGT 498 Company name Wal mart


Question Description

The Week 4 individual assignment is the second part of a three part strategic management plan for the company selected by the student in Week 3. The purpose of the assignment is for students to establish long-term goals and objectives; indicate, specify and discuss strategies; and investigate, consider and describe specific business strategies including vertical integration and strategic alliances, to achieve competitive advantage in the industry. The student also generates an appropriate organizational chart in alignment with the stated strategies.

Weeks 3, 4, and 5 Individual Assignments are integrated to generate a Strategic Management Plan. This is Part 2 of the three part Strategic Management Plan.

Assignment Steps

Write a 1,050-word report on the company you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:

  • Establish Long-term Goals and Objectives
    • Strategy Formulation.
    • Indicate the markets that the company will pursue.
    • Specify the unique value the company will offer in the selected markets.
    • Discuss the resources and capabilities that are required.
    • Analyze how the company will capture value and sustain competitive advantage over time.
  • Business Management Strategy
    • Consider Cost and Differentiation Advantages.
    • Describe the Corporate Strategy.
    • Investigate Vertical Integration.
    • Describe Strategic Alliances.
    • Detail the Company Competitive Advantage.
    • Generate an Organizational Chart of the company you selected.

Cite at least 3 scholarly references.

Format your paper consistent with APA guidelines.

Tutor Answer

School: UIUC



Establishment of Long Term Goals and Strategies; Walmart Company
Name of Student:
Institute of Affiliation:




Establishment of Long Term Goals and Strategies; Walmart Company
Environmental scanning is an effective tool for the success of a company or organization.
It is a process that entails gathering of information as well as interpretation of relevant data in
order to determine the various external opportunities and threats in the market (Beal, 2000).
According to Choo (2001), this process equips the company with the knowledge on how to come
up with good tactics and protect the imminent position of that particular company. Walmart,
being one of the largest and most profitable companies in the United States, has established long
term goals and strategies so as to effectively compete in the market. This paper examines various
steps to be taken by the company in order to arrive at the at best position competitively.
Strategic formulation
One of the most important strategies employed by Walmart company is domination of all
the possible retail markets where it is present. According to Hayden, Lee, McMahon & Pereira
(2002), the company has the lowest prices on its goods and services, something that serves an
integral part in customer attraction. This in turn leads to increased sales which bring significant
profits for the company (Cockfield, 2002). Furthermore, the company also strategizes on how it
can expand its presence in the market. One of...

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