Media Event Social Media Marketing World

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Business Finance

Description

For this assignment, pick a media event to analyze based on the social construction of reality. The authors of the textbook are interested in the ways that media constructs, regulates, and maintains the social relations among people. The ways in which relations among individuals are constructed, and in which reality is constructed by socially integrated individuals, are never fixed, but instead are conditioned by the varying circumstances of history.

Using the ideas of structure and agency, analyze a media event to determine how media coverage did or did not construct, regulate, and maintain the social reality of the audience. Questions to keep in mind include:

  • What kinds of coverage were given or shown about the event? (You may want to look for printed, broadcast, and online coverage to get the full picture of the media event.)
  • In what ways did the media regulate and maintain the reality of the event? Did media reflect the reality of the event, or did it construct reality?
  • What legal or ethical issues were apparent in the coverage of the event? How did these issues affect, or not affect, the ways in which media constructs, regulates, and maintains the social relations among people?

In order to back up your claims, be sure to define and incorporate terms from the module lecture pages, as well as from the textbook readings and the sources you find. Support your claims with external evidence from at least three reputable sources.

Your paper must:

  • Be 3-4 pages in length.
  • Be well written.
  • Include at least three references from the readings or outside sources, cited in proper APA style.

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Explanation & Answer

Attached.

Running Head: Media Event – Social Media Marketing World

Media Event – Social Media Marketing World
Institution Affiliation
Name

1

Running Head: Media Event – Social Media Marketing World

The kinds of coverage that were given in the event:
The event was held on 22-25 in San Diego, California. The “Social Media Marketing World
2017” was the largest social media conference that was arranged by the largest social marketing
blog, the Social Media Examiners. The conference was attended by 3,000 fellow marketers and
120 speakers and thus, it was a great opportunity for every attendee to connect and learn from
others. Key social media managers were on the panel, in which they discussed Twitter and
Facebook promotions. The internal communications and social media strategies were covered on
the conference’s agenda. There was also a special “Content Market Conference” that discussed
strategies and actionable tips on how to establish engaging and great content. The talk covered
everything from creation, to planning, to distribution and to optimization. Further, the conference
widely covered how to use social media for advertising and ...


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