Positioning Statement and Motto

Anonymous

Question Description

In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Jeep Cherokee, Google, or Amazon.com.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

Click here to download the required template.

Jeep Cherokee

General Brand Marketing

Reflected in the distinctive, fluid lines of an Jeep Cherokee is the brand's long sporting tradition.

Every model is a finely-engineered balance of style, performance, comfort and safety. As a result of the continuous innovation in the use of light-weight materials and advanced engine technologies, Jeep Cherokee cars are best-in-class in combining operating efficiency with a level of performance and handling that all add up to pure driving emotion.

Amazon

Amazon's Mission Statement
Amazon.com has had a clear focus and a solitary mission since it began. Founder Jeff Bezos has publicly referred to the Amazon.com mission statement as the guiding force behind his leadership decisions many times in the company's 18-year history. It can be concluded that the success of Amazon.com as the top Internet retailing company in the world is due at least in part to their unwavering commitment to this mission and the daily execution of it. The mission and vision of Amazon.com is...

"Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online."

Amazon's 2001 Positioning Statement (when it almost exclusively sold books)
For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.

For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.

Google

Google's Mission Statement
Google's mission is to organize the world's information and make it universally accessible and useful.

Google's Motto
Don't be evil. (http://www.google.com/about/)

Tutor Answer

ALWAYSORIGINAL
School: Purdue University

Nevermind, found it! Here you go please let me know if you would like any revisions!

Positioning Statement and Motto
Use the provided information, as well as your own research, to assess one (1) of the stated brands
(Jeep Cherokee, Google, or Amazon) by completing the questions below. At the end of the
worksheet, be sure to develop a new positioning statement and motto for the brand you selected.

Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Amazon):

1.Target Customers/Users
Who are the target customers for the company/brand?
Online customers are the target for Amazon in which incorporate the groups of:


Online advertisers



Bloggers



Owners of Websites



Those who utilize email

How could/does the company reach its customers/users? What methods and media might
and/or does the company use to reach the customers/users?
Amazon can research their users through multiple methods in which occur throughout the online
environment. Those channels could include:

Positioning Statement and Motto


Being social and corporate responsible through the actio...

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Review

Anonymous
Top quality work from this guy! I'll be back!

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