Management Question

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Snu05843

Business Finance

Saudi electronic university

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‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University Department of Business Administration College of Administrative and Financial Sciences Assignment 1 Marketing Management (MGT 201) Due Date: 8th October 2022 @ 23:59 Course Name: Marketing Management Student’s Name: Course Code: MGT201 Student’s ID Number: Semester: 1st CRN: Academic Year: For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of 15 2022-23 Level of Marks: High/Middle/Low General Instructions – PLEASE READ THEM CAREFULLY • • • • • • • • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. Assignments submitted through email will not be accepted. Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. Students must mention question number clearly in their answer. Late submission will NOT be accepted. Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). Submissions without this cover page will NOT be accepted. Learning Outcomes: 1. 2. Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (CLO-1) Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (CLO-4) Part-A: Case Study Read the Chapter Case Study “A Flood of Water Consumption Choices” from Chapter No- 1 “Overview of Marketing” Page: - 24 and 25 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions: 1. How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century? (2.5 Marks) 2. Describe three distinct target markets for drinking water. How does marketing create value for each of these segments using the four Ps: product, price, place, and promotion? (2.5 Marks) 3. How has changing societal values impacted the way in which water is purchased and consumed? (2.5 Marks) Part-B: Critical Thinking Reading required: - Read Chapter 3, 5, 6 and 7 carefully and then put your answers based on your understanding. 1. Suppose you own an herbal tea company and you want to introduce a new product called Mint-Enhanced Tea—a mint and lemon herbal tea. Being a marketer, how you should go about creating excitement using various social and mobile media tools? Chapter-3. (2.5 Marks) (Minimum 150 words) 2. Today, marketers cannot ignore consumers’ concerns about the environmental impact of the firm’s activities. What are some of the environmental concerns consumers have regarding marketing activities? Critically examine how can marketers address these important concerns? Chapter-5 (2.5 Marks) (Minimum 150 words) 3. Taking into account the example of buying “iPads” for personal use versus buying more than “100 iPads” for a firm, how you can differentiate between the consumer buying process discussed in Chapter-6 and the B2B buying process discussed in Chapter-7? Chapter-6 and 7 (2.5 Marks) (Minimum 150 words) Important Notes: • • • For each question, you need to answer not in less than 150 Words. Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc. Use APA style for writing references. Good Luck Answers Part-A 1. 2. 3. Part-B 1. 2. 3.
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‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

Department of Business Administration

College of Administrative and Financial Sciences

Assignment 1
Marketing Management (MGT 201)
Due Date: 8th October 2022 @ 23:59
Course Name: Marketing Management

Student’s Name:

Course Code: MGT201

Student’s ID Number:

Semester: 1st

CRN:
Academic Year:

For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of 15

2022-23

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY









The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well-presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention the question number clearly in their answers.
Late submissions will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answers must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
1.
2.

Recognize an understanding of the overall marketing concepts, goals, and strategies within the context of the
organization's goals and strategies. (CLO-1)
Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the
changing global environment. (CLO-4)

Part-A:

Case Study

Read the Chapter Case Study “A Flood of Water Consumption Choices” from Chapter No- 1
“Overview of Marketing” Page: - 24 and 25 given in your textbook/E-book – “Marketing” (8th
ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
1. How does marketing impact the consumption of water, and how has this impact changed
since the mid-20th century? (2.5 Marks)
2. Describe three distinct target markets for drinking water. How does marketing create value
for each of these segments using the four Ps: product, price, place, and promotion? (2.5
Marks)
3. How have changing societal values impacted how water is purchased and consumed? (2.5
Marks)

Part B:

Critical Thinking

Reading required: - Read Chapters 3, 5, 6, and 7 carefully and then put your answers based
on your understanding.
1. Suppose you own an herbal tea company and you want to introduce a new product called
Mint-Enhanced Tea—a mint and lemon herbal tea. Being a marketer, how you should go
about creating excitement using various social and mobile media tools?
Chapter 3. (2.5 Marks) (Minimum 150 words)
2. Today, marketers cannot ignore consumers’ concerns about the environmental impact of the
firm’s activities. What are some of the environmental concerns consumers have regarding
marketing activities? Critically examine how can marketers address these important
concerns. Chapter 5 (2.5 Marks) (Minimum 150 words)
3. Taking into account the example of buying “iPads” for personal use versus buying more than
“100 iPads” for a firm, how you can differentiate between the consumer buying process
discussed in Chapter 6 and the B2B buying process discussed in Chapter 7?
Chapter-6 and 7 (2.5 Marks) (Minimum 150 words)

Important Notes: •



For each question, you need to answer not in less than 150 Words.
Support your answers with course material concepts, principles, and theories from the
textbook and scholarly, peer-reviewed journal articles, etc.
Use APA style for writing references.

Good Luck

Answers
Part-A
1. Marketing makes water supply and transfers available. Because of marketing, athletes and
other consumers are li...


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