MARKTING PLAN OUTLINE
(Note that you can choose one division or SBU or product of the organization, and/or one geographical area where you wish to work.)
Marketing objective as a result of the Market research, SWOT, and Internal and External Environmental Analysis, including:
Target Markets- by segments
Marketing Mix Strategy (include action plans with each specific strategy)
Suggested marketing organization structure with specific positions and job descriptions. Use the power point to develop the chart.
Implementation issues including
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