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Hello, I need help writing a 4 to 6 page Marketing Paper. The paper must have 3 academic sources referenced. I have attached the rubric below. Any help would greatly be appreciated!! Thank you so much!
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Running head: CREATING A MEASURABLE MARKETING STRATEGY ACROSS CULTURES
Creating a Measurable Marketing Strategy across Cultures
Name
Institutional Affiliation
1
CREATING A MEASURABLE MARKETING STRATEGY ACROSS CULTURES
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Creating a Measurable Marketing Strategy across Cultures
Creating a Core Marketing/Advertising Strategy
A core marketing strategy is a cost effective and efficient way of increasing brand awareness,
maintain relations with target audience, and assist in acquiring new customers. Planning and
executing the core marketing strategy strategically can displace market competition and assume
the position of industry authority (Vrontis, Thrassou, & Lamprianou, 2009). There are core
elements that should constitute core a core marketing strategy.
i.
Organizational direction-investment into marketing will achieve the intended
objectives if they are in alignment with the general purpose of the organization. It is
imperative to gain clarity of the organization mission and vision, values and
measurable goals which will establish a critical foundation for the success of the
strategy (Vrontis, Thrassou, & Lamprianou, 2009).
ii.
Product/service review-it is imperative that the product or service supports long term
growth and success. Prior to investing resources into comprehensive promotional
efforts, it is crucial to understand the product or service and its position in the
marketplace (Vrontis, Thrassou, & Lamprianou, 2009). Various tools, models, and
research can be useful in objectively reviewing the value being provided to a target
audience.
iii.
Defined target market and customer personas-this is a crucial element and forms the
base of the strategy: knowing who the strategy is for. It is crucial to determine who
the business is targeting (Vrontis, Thrassou, & Lamprianou, 2009). Ideally, th...