Marketing Paper

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NJrore2013

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Hello, I need help writing a 4 to 6 page Marketing Paper. The paper must have 3 academic sources referenced. I have attached the rubric below. Any help would greatly be appreciated!! Thank you so much!

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Creating A Measurable Marketing Strategy Across Cultures In your simulation this week, one item that you will be working on is advertising to include ad copy design, and media placement and ad frequency. As you grow past your Chicago home headquarters, you will need to create a marketing strategy that: • Presents a core unified picture of your company and brand but also differentiates per individual market segments and cultures. • earn customer trust and business every day, act with integrity in everything we do, offer excellent customer service, be a good corporate citizen, deliver value to all stakeholders • Utilizes both traditional (i.e., print media, television, radio) and non-traditional sources (i.e., social media) • Is cost effective from a budget and resources perspective and can be measured for the Return on Marketing Investment (ROMI) Requirements In a 4-6 page APA formatted paper excluding text, diagrams, and other visual/oral aids as appropriate, you will prepare the following: • Present a summary incorporating at least three academically credible sources in addition to the weekly reading of the best practices you have discovered in your research on: • creating a core marketing/advertising strategy • differentiating elements of this strategy tailored to individual markets and cultures • integrating traditional and non-traditional sources • calculating Return on Marketing Investment (ROMI) • Select one product line your team is working with (Traveler, Workhorse, Mercedes) and submit a specific marketing plan that contains a: • Core unified message • Specific messages to the target customer in each of the countries you are selling into • Plan for how you will measure the results of your plan. Share the results of your research with your team as soon as you have completed it so that the team can incorporate it into the marketing and advertising plans being developed. Using your readings, the information from prior courses including: GB530: Marketing Management, and personal experience will be helpful to you in this Assignment. In this Assignment on reporting leading edge trends and integrating it into the simulation marketing mix practices the following professional skills: • Problem solving and critical thinking by analyzing qualitative and quantitative data in decision making. • Working effectively in teams to collaborate and build relationships.
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Running head: CREATING A MEASURABLE MARKETING STRATEGY ACROSS CULTURES

Creating a Measurable Marketing Strategy across Cultures
Name
Institutional Affiliation

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CREATING A MEASURABLE MARKETING STRATEGY ACROSS CULTURES

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Creating a Measurable Marketing Strategy across Cultures
Creating a Core Marketing/Advertising Strategy
A core marketing strategy is a cost effective and efficient way of increasing brand awareness,
maintain relations with target audience, and assist in acquiring new customers. Planning and
executing the core marketing strategy strategically can displace market competition and assume
the position of industry authority (Vrontis, Thrassou, & Lamprianou, 2009). There are core
elements that should constitute core a core marketing strategy.
i.

Organizational direction-investment into marketing will achieve the intended
objectives if they are in alignment with the general purpose of the organization. It is
imperative to gain clarity of the organization mission and vision, values and
measurable goals which will establish a critical foundation for the success of the
strategy (Vrontis, Thrassou, & Lamprianou, 2009).

ii.

Product/service review-it is imperative that the product or service supports long term
growth and success. Prior to investing resources into comprehensive promotional
efforts, it is crucial to understand the product or service and its position in the
marketplace (Vrontis, Thrassou, & Lamprianou, 2009). Various tools, models, and
research can be useful in objectively reviewing the value being provided to a target
audience.

iii.

Defined target market and customer personas-this is a crucial element and forms the
base of the strategy: knowing who the strategy is for. It is crucial to determine who
the business is targeting (Vrontis, Thrassou, & Lamprianou, 2009). Ideally, th...


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