Description
Video Discusses the low margins and difficulties in marketing supermarkets.
CNBC Original Supermarkets Inc
What types of direct marketing occur in the video? How can direct marketing (coupons, in store etc) be a competitive advantage? What future direct marketing ideas would you recommend to a supermarket
Explanation & Answer
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Direct marketing
First of all, direct marketing as seen in some video is defined as the business of selling
products or even services directly to the public like for instance by mail order or even telephone
selling, rather than by using retailers. In this video, it is clear that there is one type of direct
marketing which is Social media marketing. According...
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