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A key characteristic to set you apart from other candidates is
individuality. Purdue University's Online Writing Lab advises you to
write about unique elements of your life, such as culture, traditions or
hardships. Show how these distinct characteristics have shaped your
values and aspirations. Avoid clichés such as "every cloud has a silver
lining," "leaps and bounds" and "never a dull moment" -- these only make
you sound like everyone else. The University of Arizona suggests using
"vivid personal experiences as supporting details."
Showing that you are a capable, confident and fair leader
increases the success of your candidacy. Leadership implies
independence, organization and courage -- all positive attributes for a
scholarship candidate. In your writing you can provide examples of
circumstances in which you have held leadership roles, including clubs,
organizations, movements, conflicts, academics and athletics. For
example, you may have been the captain of the basketball team or you may
have organized and led a protest at your school. Explain what you
learned from your leadership experiences and why you are a good leader.