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A key characteristic to set you apart from other candidates is individuality. Purdue University's Online Writing Lab advises you to write about unique elements of your life, such as culture, traditions or hardships. Show how these distinct characteristics have shaped your values and aspirations. Avoid clichés such as "every cloud has a silver lining," "leaps and bounds" and "never a dull moment" -- these only make you sound like everyone else. The University of Arizona suggests using "vivid personal experiences as supporting details."
Showing that you are a capable, confident and fair leader increases the success of your candidacy. Leadership implies independence, organization and courage -- all positive attributes for a scholarship candidate. In your writing you can provide examples of circumstances in which you have held leadership roles, including clubs, organizations, movements, conflicts, academics and athletics. For example, you may have been the captain of the basketball team or you may have organized and led a protest at your school. Explain what you learned from your leadership experiences and why you are a good leader.
Goal-OrientedState your short-term and long-term goals
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