Description
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INTRODUCTION
I conducted my research at a coffee shop in New York. I managed to observe at 6:00 pm
– 7:00 pm. I realized that the coffee shop located near a train station. Most of the customers were
couples and groups of friends. However, I also noted that some people visited the shop alone. In
such cases, some spent around ten minutes waiting for someone else to join them while others
spent their time alone and required no company. Several customers preferred plain coffee while
some preferred coffee with some snacks. Some of the customers bought coffee and snacks,
enjoyed the meal in a coffee shop while some ordered packed snacks and coffee, and left the
premises. Some customers were very happy, engaged their partner or friends in lively
conversations while some were very sad, and shared very little. At around 6:40 pm the shop was
full. Therefore, most people who visited the shop either bought snacks and left or left without
buying anything. It was worth noting that the coffee shop staff comprised of skinny women
dressed in matching red dresses. Customers had to wait for ten minutes or more to be served.
ANALYSIS
The location of the coffee shop allows a different group of customers to visit the shop.
The first group included people leaving work. Such people enjoyed coffee and snacks just before
they left for their homes. The second group included people who were just visiting the town.
They took a meal at the shop to satiate their hunger before they embarked on their tour in New
York City. The third group of people included the train station personnel. They spent their work
breaks at the coffee shop. The fourth group of people involved people who were meeting each
other for the first time. Customers who waited for a partner in the shop illustrated this. It
facilitated by the good proximity of the shop in New York City.
Customers who visited the shop as couples s...