Setting Up Shop

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Section Four; Setting Up Shop:

Section Four; Setting Up Shop:

Setting Up Shop:

Assume your organization is going forward with entering into the country you discussed in your country study. They are now in the process of determining the more specific details of setting up business in that country.

They have asked you to write a report on your recommendations as to how they should enter the country, staff the operation, the type of international strategy they should use, and the marketing and distribution strategy.

You are to use at least three additional sources to complete this assignment. PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course. This assignment is to be a minimum of 2 - 4 pages typed, font 12, double-spaced.

Please support all recommendations with sound reasoning and research.

You report must cover but not limited the following areas:

·Mode of Entry

oPick the most appropriate mode of entry

oDiscuss the pros and cons

oSupport your decision with research

·Human Resources

oStaffing Needs


§Lower-Level employees

oStaffing Approach

§Ethnocentric, Polycentric, or Geocentric

oPay and Compensation

oTraining and Development

oUnion Concerns


oTarget Market & Market Segmentation



§Cultural Concerns & Barriers

§How will you address them

oCompetitor Marketing Analysis


oDistribution Strategy


§Use local, home country or a mix?

oProduction facilities (if needed)

oWill you use outsourcing

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Running head: Setting up Shop

Setting up Shop


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Setting up Shop. 2

Setting up Shop

There are different entry strategies that an organization can use to enter the market of a different
country. I would recommend using exporting which means producing the goods in the home
country and selling them in the new market. There are two types of exports: direct exporting and
indirect exporting. Direct exporting involves the organization looking for a suitable
establishment in the country they are entering into, making the products at home and exporting
them to the new market for sale and distribution. It is usually advisable to export them in little
quantities because huge quantities sometimes generate protectionism. Indirect exporting on the
other hand is by the use of intermediaries after the manufacture of the product which means that
the organization loses control of their products in the new market.

Awesome! Perfect study aid.


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