brand personalities

User Generated

Nfuyrltra

Business Finance

Description

  • As we’ve learned this week, brands signal customers by giving them information about predictability in their purchases. Brands each have their own associations and personalities. In your post, identify some of the associations and personalities that are linked with the following brands: Oscar Mayer, Dell, and Sketchers.
    • What are they?
    • How do they differ?
    • Are there any similarities?
    As you are making your postings about these brands, you should consider both positive and negative associations.For example, Skechers received an extensive amount of negative publicity when it was sued for its “deceptive advertising”.http://www.businessinsider.com/skechers-class-action-lawsuit-shape-ups-2013-5 negative associations.Since several years have passed since the lawsuit, will consumers remember this or will they have short memories and forget about it?

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Explanation & Answer

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Brand personality
Oscar Mayer Company is based in the United States of America, founded in 1883 owned by
Kraft Heinz, and which deals in meat and cold cut production. Some of its products are hot dogs,
hams, bologna and luncahable products. Dell is a multinational computer organization in
America founded in 1984 in Round Rock Texas and is one of the largest companies in the world
with an employment of 138,000 people. Sketchers is a lifestyle and performance footwear
company based in the United States which deals with men, women and children sh...


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