Identify the ideal target market for Pepsi (bear in mind, current customer base, buyer behavior,demographics, lifestyle, geographic area, benefit segmentation, and user segmentation.- Provide a specific description of the target market, which should be measurable, accessible,sustainable, differentiable, and actionable.- Include the total marketing budget. This is when the cost of acquisition is not greater than 10%of the product retail price or one month of an annual service.- Estimate the size of the market and estimated penetration percentage- Provide justification for your answersMinimum 1100 words. MUST BE PLAGIARISM FREE!!!

1. In conducting an environmental scanning exercise, the ____ involves operations within the organization. (Points : 1)  task environment  internal environment  social/global environment  natural environment 2. Porter’s five competitive forces (Points : 1)  do not apply to the resort industry since the competition within the industry is unique  is not impacted by social capital or regional resources  focus on experiential service products  are faced by all industries, including resorts 3. In conducting an environmental scanning exercise, the ____ considers the impact of national policies and societal trends. (Points : 1)  task environment  internal environment  social/global environment  natural environment 4. Waikiki initially began as a resort catering to the wealthy. The arrival of ___ changed their focus and it evolved to the resort location it is today. (Points : 1)  Elvis Presley  the Internet  World War II  jet airliner travel 5. Which of the following are objectives in resort operations? (Points : 1)  Making a profit  Developing an attentive and skilled workforce  Becoming a sustainable operation  All of the above 6. In today’s environment, the term “spa” typically signifies a health resort or service. The term is derived from (Points : 1)  the ancient Greek city of Sparta  the Spanish town of Spabadell  the Roman god of health, Spartecles  the town of Spa in Belgium 7. Tourists have greater latitude in their vacation choices due to (Points : 1)  global climate changes  advances in technology  access to the Internet  increasing prosperity and tourism options 8. The Family Life Cycle Theory (Points : 1)  reflects the changing socio-economic circumstances within households  follows a typical nuclear family through its stages of growth and change  is a complex specification of family life  all of the above 9. Resorts combine the elements of _____ which makes them distinctive in the tourism industry. (Points : 1)  superior lodging and dining facilities  recreation attractions to draw guests and activities to occupy them  recreation attractions to draw guests and superior lodging facilities  activities to occupy guests and superior dining facilities 10. The resort industry’s future involves (Points : 1)  a collaboration between business and government  a prediction of future guests’ desires and what the environment and society will permit  an analysis of past guest activity and spending  an understanding of the demographics of the resort’s primary guests

Project Instructions - Use the 5 page rough draft and build onto that Compose a 10-12 page (excluding the cover page, Appendices, and References) APA research paper that has a minimum of 8-10 academic references. Note that this is a research paper where you are being asked to avoid all first -person pronouns and personal opinion. Your abstract will be included in your page count. · The purpose of this paper is for you to choose a topic or issue that deals with Employment or Labor Law and complete an in-depth review of the current literature on this topic. · This is a library research paper and requires at least 8-10 different credible sources, not including textbooks. · Please include a section in the paper, prior to your conclusions, which addresses the significance of what you have found for practicing managers.