The major steps:
Mission & Objective: Any healthcare organisation must be clear why it is in the business it is in. It must also be clear as to what means is it willing to use to achieve its objectives. The clarity of mission and objective guides the subsequent steps
Strategy: The organisation decides what is the best way to take advantage of the opportunity that exists in the marketplace, depending upon the resources at its disposal. The strategy is often broken down into 5 year targets, annual targets, monthly targets, divisional targets, territorial targets etc.
Strategy Implementation: Once the organisation decides what is to be done, it must do it or implement it. So, strategy implementation is about how the objectives of the strategy can be realised in the most optimum way. ie: with minimum resources ie: with minimum time, costs and people.
Evaluation & Control: Any plan needs to be constantly evaluated, controlled and revised. This is necessary because the marketplace is constantly changing and there are people involved in the execution of the plan. Constant evaluation through targets helps in setting practical goals for the employees working on executing the plans. These goals also guide the employees in terms of what to do. They also act as motivators for the employees. Controls are built in so that the employees do not deviate from these plans and if they deviate, the same can be corrected.
The strategic planning process an important part of a healthcare organizations overall management needs because of the following two reasons:
Market uncertainties: An healthcare organisation operates in an uncertain market. It is difficult to predict how consumers would behave in the future. To manage this uncertainty thereby generating best possible profits for the organisation, a strategic planning process is paramount.
Size of Organisation: As the size of healthcare organisation increases, the importance of the strategic planning process also increases. In a small organisation of say 3 people, each one is likely to know what others are doing and what the organisation intends to achieve collectively. In an organisation of say 100 people, each one is unlikely to know what he or she should do so as to be aligned to the goals of the management. The strategic planning process intends to make each person know what to do so as to be aligned to the goals of the management.
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