Target marketing is about attracting customers who will buy what you’re selling. Target market should capture it's intended customer group and put in place the best strategies towards a firm grip on them. Age would be the appropriate analysis since a particular age group has a great mass of individuals and their respective preferences. Other factors like work place, which has to do with the surrounding environment. History of the business and customer behavior should play a part. Some specific people from particular geographical regions don't use or don't prefer some items.