Question Description
I'm working on a management question and need an explanation and answer to help me learn.
Zipcar offers a sophisticated form of car sharing (www.zipcar.com). The firm opened for business in Boston in late 2000. Describe the strategy of Zipcar using the six questions of Figure 4.2. Is the Zipcar strategy sustainable, and will it lead to profitability?
Explanation & Answer
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1
Zipcar’s Strategy
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2
Zipcar’s Strategy
1. Describe the strategy of Zipcar using the six questions
Zipcar’s strategy is to revolutionize car-sharing through innovative technology. That is
informed by the need to redefine how the world thinks about alternative transportation (Zipcar,
2022). Contextually, the firm’s vision is to scale capacity through a user-driven experience thus
championing growth in the firm’s market share.
Alternatively, Zipcar’s mission is to enable simple and sustainable urban living thus
building on the firm’s values of service to people and the environment. According to Byers et al.
(2018), firms must have a vision that distills a mission (Ch. 3). The approach guides the
developmen...
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