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BUSINESS COMMUNICATION 1

Business Communication
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BUSINESS COMMUNICATION 2

Chapter 7
1. Identify the major digital media formats available for business messages, and list nine
compositional modes used in electronic media.
They include; online video, blogging and microblogging, wikis, media, and
information-sharing sites, social networks, podcasting, web content, text messaging, instant
messaging, and email. Electronic media uses nine compositional modes: conversations,
tutorials and FAQs, announcements and status updates, teasers, narratives, reference materials,
summaries, orientations, and critiques and comments (Bovée & Thill, 2021).
2. Explain how to adapt the three-step writing process to email messages and describe the
importance of email subject lines
There are three components to any writing process; Planning entails assessing the
present situation, amassing relevant data, and sifting through it to find the most effective
combination for the organization. The writing process;

requires consideration of the

readership and the crafting of the message (Bovée & Thill, 2021). The final process involves
editing, proofreading, and sending out the message (Completing the process). When people
look through their inboxes to check out a message they read sometime back but need to locate
it, the email subject acts as a "browsing label." As a result, the subject line is crucial as it affects
the likelihood of the message being opened.
3. Identify the major types of business messaging and list guidelines for effective
messaging in the workplace.
The major types of business messaging include; instant messaging, direct messaging,
text messaging, workshop messaging, enhanced messaging apps, and chat. The following
guidelines ensure effective communication in the workplace (Bovée & Thill, 2021);

BUSINESS COMMUNICATION 3

a) Changing the level of formality and tone to suit the circumstances.
b) Acronyms should be used prudently.
c) The security policies of the company should be known.
d) Do not use messaging for complex and lengthy messages.
e) Avoid sending and receiving multiple messages at the same time.
Chapter 8
1. Discuss six common uses of social media for business communication.
Typical examples of how the organization uses social media business communication include;
a) Expanding and integrating the workforce: Internal social networks can aid in the
expansion and integration of a company's workforce in a number of ways, such as
assisting new employees in finding mentors, experts, and other essential contacts,
fostering team cohesion following organizational changes like mergers and
reorganizations and avoiding the inefficiencies of the traditional communication system
to get information to those who need it most quickly (Bovée & Thill, 2021). Social
systems and networks with a robust social component can foster cooperation through
identifying the best experts inside and outside the company, and cooperating on projects
to find expertise and knowledge.
b) Building communities: Communities with the same interest and practices, groups of
people who do similar work, and groups who are passionate about the same thing can
easily be brought together through social media platforms (Bovée & Thill, 2021).
c) Socializing brands and companies: When building and keeping a positive reputation in
today's interconnected world, socializing brands and organizations is frequently crucial
to customer experience and product quality (Bovée & Thill, 2021).

BUSINESS COMMUNICATION 4

d) Supporting customers: Social customer service uses social media resources and social
networks to make it easier for clients to find and offer assistance to one another and the
business.
e) Understanding target markets: Since millions of people are active on social media and
share opinions, it is important for businesses to pay attention to what their customers
are saying and learn about their target market (Bovée & Thill, 2021).
2. Explain how to develop a social media strategy and social media content.
a) Establishing goals for use on social media: The Company’s efforts on social media
should be integrated with its other marketing and community service initiatives and
customer service, and they should be performed with clear, quantifiable goals in mind
(Bovée & Thill, 2021).
b) Identifying content developers and target audiences: After setting goals for social
media, figure out who the target audience is and who in the company will make all the
needed content.
c) Choosing content types and messaging strategies: Once you've established your
intended audience and recruited your content creators, you can go on to developing
your message strategy and selecting your content types (Bovée & Thill, 2021).
d) Find ways of creating and distributing content: Managers must plan for the creation,
revision, approval, and distribution of content since social media participation may
quickly become a time-consuming burden.
e) Choosing social media connections and channels: This phase entails deciding which
social media channels a business will use and how they will work together.
f) Planning posts and ensuring swift replies to incoming messages (Bovée & Thill, 2021):
Lastly, businesses typically arrange plans for posts to make sure a steady flow of

BUSINESS COMMUNICATION 5

information, aid staff in managing their tasks, and prevent audiences from being
inundated with too many messages simultaneously.
3. List the most common types of social networks used in business and four content
strategies for social networking.
They include (Bovée & Thill, 2021);
a) Public, general-purpose social networks.
b) Public, specialized social networks.
c) Community Q&A websites.
d) Private social networks.
e) User-generated content websites.
f) Content curation websites.
Common content strategies include (Bovée & Thill, 2021);
a) Developing and distributing original content
b) Reacting to existing questions and content.
c) Sharing and curating existing content
d) Facilitating user-generated content
Chapter 9
1. Explain the power of business images, discuss six principles of graphic design that
help ensure compelling visuals, and explain how to avoid ethical lapses when using
visuals.
Visual elements that are both purposeful and well-designed have the potential to replace
textual language in the communication process completely (Bovée & Thill, 2021). Sometimes,
visuals convey a message more efficiently and effectively than words. Visuals capture viewers'

BUSINESS COMMUNICATION 6

attention and keep it, facilitating the retention of information. In today's corporate world, it is
usual to communicate with a wide variety of audiences. There is a wide range of cultural
variations in the symbolic, connotative significance of colors, forms, and other visual design
aspects. A crucial part of being a good corporate communicator is being aware of and using
these symbolic connotations (Bovée & Thill, 2021). Visuals are incredibly effective forms of
communication, but they must be well-thought-out, professionally made, and harmoniously
paired with text to be truly effective.
These guidelines of graphic design include;
Consistency: Audiences anticipate that visual cues will remain constant from page to
page; Contrast: Items should be shown in contrasting colors, sizes, or forms to highlight their
distinctions; Balance (Bovée & Thill, 2021): Formal balance involves arranging visual
elements symmetrically around an axis or a central point; informal balance involves arranging
contrasting elements such as those that are stronger and those that are weaker in order to create
a harmonious whole; Emphasis: If you want your audience to pay attention to what you want
them to, make sure the most crucial information is front and center in your design; Convention:
Visual communication follows a set of norms that have been established over time (Bovée &
Thill, 2021). Almost every design decision must adhere to these standards; Simplicity: When
it comes to visuals in corporate communication, simple is better.
To avoid ethical lapses, the following guidelines should be followed (Bovée & Thill, 2021);
a) Think of all possible misinterpretations. Look at the visuals from the point of view of
your audience.
b) Provide context: Visuals can only display a small part of reality even if they are
accurate.

BUSINESS COMMUNICATION 7

c) Do not downplay undesirable information that goes against the argument. People
cannot make informed decisions about the content if you hide information.
d) Do not overstate factual information that backs up your argument. In the same way, you
have a duty not to exaggerate information that supports your argument.
e) Do not make things too easy to understand. Visuals tend to show simplified versions of
the real world because that is how they work.
f) Do not imply a connection between a cause and an effect without establishing its
existence.
g) Do not use emotional manipulation or any other kind of force.
h) Be careful about how you put all of your data together. When making graphs, tables, and
charts that show data, you often have to decide how to group or aggregate the data.
2. Explain how to choose which points in your message to illustrate
In choosing the message to be illustrated, these guidelines should be followed;
Clear: If you're having trouble putting your thoughts into words, try adding something
visual; complete: Visuals, especially tables, are frequently used to back up a central proposition
or notion with supporting details (Bovée & Thill, 2021). These can be presented concisely in a
table or other visual format that does not detract from the main point you wish to make.
Concise: See if there is a method to graphically represent the information you want to convey if
a component of your message seems to need considerable discussion or explanation.
Connected:

Similarities,

correlations, cause-and-effect

linkages,

and

differences are

connected in the business world (Bovée & Thill, 2...


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