your marketing plan

timer Asked: Nov 7th, 2017
account_balance_wallet $20

Question description

In Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding. Note: You may create and /or make all necessary assumptions needed for the completion of this assignment. Write a four to five (4-5) page paper in which you: 1.Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. 2.Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response. 3.Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map. 4.Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market. 5.Develop your company's mission statement and company introduction. 6.Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: •Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. •Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: •Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps. •Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing. •Evaluate the basis for market segmentation and approaches to segmentation. •Evaluate target customer segments and positioning products within these segments. •Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing. •Develop branding strategies for existing and new products. •Use technology and information resources to research issues in marketing management. •Write clearly and concisely about marketing management using proper writing mechanics.

Tutor Answer

UT Austin

Thank you so much

Running head: marketing plan


Marketing plan:
Institution affiliation:

Marketing plan


Branding strategy
Spinx technologies being a company that in electronic devices, computer program as well
as computer software has a branding strategy whose biggest goal is to distinguish the company
from other technology based companies dealing in the same products. This positions the
company at an advantage since with one of the company’s strengths being an effective
innovation strategy, the company profits will rise since customers can easily differentiate the
Spinx technologies from other companies.
The brand name for the company is spinx technologies. This brand name was arrived at
to make it easy for the company’s products to be easily recognizable by the company’s
customers. This is so since the company name was chosen to be the brand name for the
company’s product. This implies that all the products being produced by the company which
include computer programs, electronic devises as well as computer software will have a brand
name spinx technologies.
Additionally in order to ensure that the company is able to retain its customers, the
second branding strategy is to have a company logo which is unique. This is to enable the
company to be easily distinguished from other technology based companies dealing in the same
products. Additionally in order fo...

flag Report DMCA

Excellent job

Similar Questions
Hot Questions
Related Tags

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors