8. Product Position: Prepare a
perceptual map of the industry including your product. If you intend to
reposition the product. Show the new location. Include your closest
competitors. Identify your competitive advantage.
9. Target Market: Describe and
evaluate your target market and any market segments you have identified as
viable. Use as many of the descriptors as possible including: size of target
market and segments, demographics (income, population, age, ethnicity, gender,
etc.), psychographics, and behavior.
10. Pricing Strategy: Include
introductory price and other proposed pricing strategies over the next 5 years.
What are your profit goals? If you plan to divest or discontinue the product,
estimate the effect on the entire company.