8. Product Position: Prepare a perceptual map of the industry including your product. If you intend to reposition the product. Show the new location. Include your closest competitors. Identify your competitive advantage.
9. Target Market: Describe and evaluate your target market and any market segments you have identified as viable. Use as many of the descriptors as possible including: size of target market and segments, demographics (income, population, age, ethnicity, gender, etc.), psychographics, and behavior.
10. Pricing Strategy: Include introductory price and other proposed pricing strategies over the next 5 years. What are your profit goals? If you plan to divest or discontinue the product, estimate the effect on the entire company.
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Apr 28th, 2015
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