Identifying Needs Through Marketing Research

timer Asked: Nov 8th, 2017
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Question Description


One of the most difficult parts of doing marketing research is creating good questionnaires. Review the information on questionnaire design.

There are many free online survey software and questionnaire tools that are very easy to use. The most popular tool is SurveyMonkey®. Using this free tool, create a market research survey for Tony’s Pizza. Tony would like to serve his customers better. He would like to get a better idea of who his customers are, what they like or do not like about Tony’s Pizzeria.

Keep the survey short, no more than ten questions. Then, develop your response by discussing your experience using these tools. Paste the link to your survey in your Discussion response.

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Tutor Answer

School: Duke University


Surname 1
Student’s name
Institution Affiliation
I found creating a questionnaire on the SurveyMonkey® platform such a seamless task. The
platform gives one a guide on how to go about with the process as well as giving the option of
using some of the already frequently asked questions. Other than creating the questions, the
SurveyMonkey® platform enables one to create mu...

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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