product position, target market, pricing strategy

Apr 28th, 2015
Price: $25 USD

Question description

Marketing Management --Team Project – ( Sears )

Product Position: Prepare a perceptual map of the industry including your product. If you intend to reposition the product. Show the new location. Include your closest competitors. Identify your competitive advantage.

 Target Market: Describe and evaluate your target market and any market segments you have identified as viable. Use as many of the descriptors as possible including: size of target market and segments, demographics (income, population, age, ethnicity, gender, etc.), psychographics, and behavior.

Pricing Strategy: Include introductory price and other proposed pricing strategies over the next 5 years. What are your profit goals? If you plan to divest or discontinue the product, estimate the effect on the entire company.

example of full project is attached 

Nokia Marketing Plan Sample.pdf 

Dick's Sporting Goods Marketing Plan FA14.pdf 

Tutor Answer

(Top Tutor) AbdulBasit
School: Boston College

Studypool has helped 1,244,100 students

Review from student
" Excellent job "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1825 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors