Marketing Question

User Generated

Fgryynwv

Business Finance

Description

1. Select a business
2. Summarize its Marketing Strategy by answering the following questions
a. What is its stated mission and/or its KPI(s)?
b. What is its Unique Value Proposition?
c. Select one product (or group of products) your company produces.
d. Select one of the customer segments it markets these products to.
e. Name at least one core measure the company uses to track its KPIs performance.
f. Provide an example of one marketing tactic used to achieve its KPIs
3. Provide one specific recommendation for how you improve upon their marketing
strategy.


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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.

1

Marketing Question

Name
University
Course
Professor
Date

2
Marketing Question
1. Business Selection
Starbucks business. Starbucks is a world coffee chain house headquartered in Seattle,
Washington, United States. Jerry Baldwin founded the company in 1971 (Musonera, 2021).
2. Marketing Strategy
a. The company mission and its KPI(s)
Company mission: Starbuck's business mission implies that in everything the company
does, it does so to nature and inspire the human spirit-one person, one neighborhood, and
one cup at a time.
KPI (s)


Customer satisfaction: at Starbucks, the company's satisfaction starts with its mission to
positively impact the communities served.



Operating efficiency: Starbucks uses operating margin to measure operating efficiency
and pricing strategy.



Employee excellence: Starbuc...


Anonymous
Just what I was looking for! Super helpful.

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