NEW DIVISION WITHIN GOOGLE INC. Tina Lewis BUS/475 November 6, 2017 Instructor: Lesley King INTRODUCTION Most companies form a division so they can be competitive in a market. This provides the company an opportunity to expand without modifying the corporate structure that exists at the moment. Such a division often helps businesses to capitalize on their success. They can efficiently respond to market changes if a company has several of them. They make communication more comfortable, and the identification of teams is encouraged (Manikandan, & Ramachandran, 2015). Despite the advantages of a division, there are also cons where conflict can arise when one section is more successful than the other. There are factors to check before forming a division. The basic premise is essential when adding a section since the sector is a necessary part of the primary business. It is vital to tie the division to the central market but using statements like "a division of." Many sections are established as limited liability companies, but this can be avoided by just adding the division to the limited liability companies. The process is straightforward as it entails the completion of a quintessential paperwork to file a new legal name and trademarks that are related to the specific state. It has saved the company the task of changing financial structure when adding a division. The added division needs a legal name which has to be formally registered with the state. The law always prohibits operating in a name which is not your own legally. When adding a division with a different name from the first firm, there is need to formalize the new name. Before the divisional addition, factors such as branding and marketing should be looked into. The division works independently with the preeminent firm but a connected entity to leverage the brand reputation of the primary company. If it fully isolates itself, then a dependent business entity will work better. New product and new company division Google Inc. can form a new division by the name “Marketer” with a product name of “Google M”. The purpose of Google M is to help market the products and services of Google Inc. and make them known to everyone worldwide. That would allow Google Inc. to operate effectively and more efficiently. This division would further allow services offered by Google Inc. to act independently and move faster in the market. Google M will make Google Inc. products and services known to several people in the market (Rothaermel, 2015). The primary purpose of this additional division will be to increase the consumption of Google Inc. products and services worldwide. Mission, vision, and values should always be tied to one another while each is keenly and adequately undertaken. The purpose is perpetually what the company does, and mostly they are very short. It should be very specific and straight to the point different from your competitors. The vision is the company’s purpose and their aspirations. The purpose of a company's view is to drive decisions and goals which are very important for its success. Core values that help in supporting the vision reflect the organizations' values and shape the culture. Google M. mission statement is to market Google Inc. products and services worldwide, while its vision is to make the whole world know the importance and benefits of using Google products and services. Google M core values include but not limited to, be innovative and original, have high standards, be hungry to learn and hard work with integrity. How the division addresses customer needs and achieves competitive advantage. Marketer makes Google Inc. products and services known to the consumers worldwide. Google Inc. has 200 plus products and services that are beneficial in making life easier, better, and more productive for consumers and businesses. This division will ensure that relevant and very accurate information is available to the public consumers. It will further provide a robust customer-centric relationship which creates value for the customers and the company. The division will be of great help in the competitive market has it will promote Google Inc. products and services. They achieve this by getting the target audience recognition and attention in an extensive range market. The brand will also be recognized, and in the long run, the potential customers and members of the public will be thrilled to associate the company's logo and the brand with the business. How the new mission, vision and core values align with the existing ones. The vision, mission, and core values of Marketer is focusing on providing consumers worldwide information on all Google services and products. This aligns with Google Inc mission, vision, and core values because it’s providing organized information that is accessible to consumers worldwide. The new division business plan The Marketer will provide Google M apps that will be downloaded free from Google play store. These apps will contain all the services provided by Google Inc. Everyone is not techsavvy, so the apps will be designed to be user friendly. That would help to market the services and products of Google Inc. company. Consumers will have the ability to get information regarding products and services as well as purchase. The division will have its C.E.O who will be in charge of all the operational functions. Approximately 50 staff members will be in charge of the digital marketing online; there will be five computer engineers, one human resource, and ten support staffs. The employees will be required to have a bachelor degree in sales and marketing. They should also have three or more years of experience in digital marketing. The division will need approximately $500,000,000 to finance its operations and structures. The division can also look for alternative financing options for acquiring finance. Research has to be done adequately to account for the target market and study competition. It can be a strategy to convince investors into venturing. This is because a potential investor always requires a well-developed business plan which will show where the money will be spent. How vision, mission, and values will influence division’s strategic direction Strategic direction is the action that the division will take which will assist them in achieving set goals. The mission to market Google Inc. company is to make the products and services known worldwide. It would be of a competitive advantage to the firms. They will be able to face competition in the market and increase Google Inc.’s revenue. The vision of Marketer is to enable the whole world to know about Google Inc. products and services, and it’s achievable by increasing digital marketing. Core values are fundamental for a company to achieve its goals. It is because they make your business different from others. It also guides you during hiring employees and staff as you will look for those who possess those values. The core values define what is important for the company which will help keep many clients (Tseng & Hung, 2014). Employees will always be confident as they aspire to live by those values. With good core values in business, it chances of performing is at one hundred percent. Guiding principle and values: These are those principles that govern the company throughout its operation despite changes in goals, and strategy. These policies are big ideas in which it is built in, and this is based on the vision. The system should be recognized, and they should accept that everyone has a role to play in the success of the business (Guilding, 2016). The division should be dynamic and able to thrive in any economic condition. The principle of growth is of importance for the division as this will guide to grow successfully. Conclusion Google Inc. is a customer oriented company that aims to make the internet an enriching experience for everyone worldwide. Google Inc. continues to provide organized information, products, and services that are accessible to people worldwide. Unfortunately, Google Inc. is not fully financially capitalizing from the products and services they provide. Many consumers are unaware of all Google Inc.’s products and services, therefore limiting sales. The marketer division would use digital marketing strategy to increase consumer awareness of Google Inc’s products and services. Digital marketing is not only a wise investment decision but also an effective marketing channel that can help Google Inc.’s company grow. References Guilding, (2016). Choose your own story: combining interactive voting technology and highfidelity patient simulations in the lecture theatre, for large group preclinical medical education. BMJ Simulation and Technology Enhanced Learning, 2(2), 47-48. Manikandan, & Ramachandran, (2015). Beyond institutional voids: Business groups, incomplete markets, and organizational form. Strategic Management Journal, 36(4), 598-617. Rothaermel, (2015). Strategic management. McGraw-Hill Education. Tseng, & Hung, (2014). A strategic decision-making model considering the social costs of carbon dioxide emissions for sustainable supply chain management. Journal of environmental management, 133, 315-322. SWOTT Analysis Instructions: Develop a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the factors below. • • For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table. Include the SWOTT table in your submission. o External forces and trends considerations: ▪ Industry Changes ▪ Legal and regulatory ▪ Global ▪ Economic ▪ Technological ▪ Innovation ▪ Social ▪ Environmental ▪ Competitive analysis o Internal forces and trends considerations: ▪ Strategy ▪ Structures ▪ Processes and systems ▪ Resources ▪ Goals ▪ Strategic capabilities ▪ Culture ▪ Technologies ▪ Innovations ▪ Intellectual property ▪ Leadership SWOTT Template Factor Strengths Weaknesses Opportunities Threats Innovation Economic/Finance Regulation/Legal Resources Location Technology Diversity ** Add at least these; add more factors if you can, both internal and external. Trends 
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