Assignment 7: Goods and Services Marketing The success of a product or a company in the marketplace is highly dependent on the target markets ability to distinguish a given product from another. One way this is accomplished is through branding.When it comes to branding, companies must make complex decisions that will have a prolonged effect on the perception of the product and company in the marketplace. In this discussion, you will discuss product placements based on brand name marketing in the film industry. Scenario: Product placement deals have been a common practice in the film industry for quite some time, but the focus on placing popular brands in movies and television shows was never as important as it is today. To execute this Discussion, watch one of your favorite television shows or a recent popular movie and discover a brand of a product that is featured in the plot of the story. Pay close attention, sometimes it can be tricky to identify a popular brand being featured if your mind is not consciously looking for it. Directions to complete this Assignment: ● Read Chapter 10 in your textbook to understand how companies make branding decisions. ● View marketing uses of branding. Download the transcript. ● Watch the video segment concerning Brand, Design, and Differentiation as discussed by Tom Peters (Tom Peters Company ©1999-2014) to supplement your understanding of product branding by Tom Peters-Filmed by BVO 2009 and now available via YouTube™ at: https://www.youtube.com/watch?v=-odw-0n5rJE Used by permission of Tom Peters. See www.tompeters.com for additional information. Checklist: In 250 words or more, answer the following questions: 1. Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story. 2. Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer. 3. Discuss how the television show or movie increases or decreases the brand equity of the product. 4. Describe the brand strategy of the product you identified within the plot of the story. Directions for Submitting this Assignment: Review the grading rubric below before beginning this activity. Respond in a Microsoft Word document in a minimum of 250 words to the checklist items above using APA format and citation style. Make sure to include an additional Title and references page. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center accessed from the home area of this course. Save your Assignment titled per the example (Ex: TAllen-MT219 Assignment-Unit 7.docx) and submit your file by selecting the Unit 7: Assignment Dropbox by the end of Unit 7. Unit 7 Assignment: Goods and Services Marketing Percent possible Points possible Points Earned Comments Content per Checklists 100% 50 Answer provides complete information demonstrating analysis and critical thinking in response to the checklist items. 80% Based on the reading of Chapter 10 and the website video segment, provides a correct minimum response of 250 words to the following: 5. Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story. 10 2. Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer. 10 3. Discuss how the television show or movie increases or decreases the brand equity of the 10

Write a 250–500 word analysis in which you examine the issue of currency exchange and the risks associated with changes in the exchange rate.Fluctuations in currency exchange rates can have significant effects on business costs, asset values, and profitability. Therefore, it is important for managers to be familiar with exchange rates and currency considerations and to understand the risks involved in currency exchange.SHOW LESSBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:Competency 4: Assess the feasibility of business operation in other countries. Analyze the exchange-rate-based value of selling goods in the United States exported from a different country.Explain how changes in the exchange rate would affect profitability for exports from a different country to the United States.Identify risks related to changes in the exchange rate from a management perspective.Competency MapCHECK YOUR PROGRESSUse this online tool to track your performance and progress through your course.Toggle DrawerContextGiven the very wide range of complex topics associated with globalization, the issue of monetary systems might seem small. However, as is readily apparent, it can have a dramatic impact on a company's operational and financial success, and thus is actually a vital topic.SHOW LESSConsider a U.S. business manager involved with a supplier in Argentina. At present, the inflation rate in the United States is relatively low, while the inflation rate (at least the unofficial and more widely accepted rate) is fairly high. If the U.S. business manager negotiates a contract to purchase products from Argentina in pesos (at prevailing prices in Argentina), the U.S. business will likely be impacted by inflation, since the price paid for the products would increase faster than in the United States. By contrast, if the U.S. business manager negotiates contracts to be paid in U.S. dollars (at prevailing prices in the United States), the U.S. business might be more insulated from Argentina's inflation. However, the supplier in Argentina might perceive that as unfair, since they could potentially sell their product within Argentina at prices increasing more rapidly.As a more extreme example, also using Argentina to illustrate the point, Argentina for many years had their peso tied 1:1 to the U.S. dollar. That turned out to be unsustainable (contributing to a financial crisis in Argentina in 2001), and Argentina had to abruptly remove that tie and let the peso float on the international market. That abrupt change caused massive issues for businesses located within Argentina, as well as for foreign companies doing business in Argentina. As an example, depending on how various contracts were set up, some businesses faced an overnight quadrupling of prices.Toggle DrawerResourcesSuggested ResourcesThe following optional resources are provided to support you in completing the assessment or to provide a helpful context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom.Library ResourcesThe following e-books or articles from the Capella University Library are linked directly in this course:Adekola, A., & Sergi, B. S. (2007). Global business management: A cross-cultural perspective. Abingdon, Oxon, GBR: Ashgate Publishing Group.SHOW LESSCourse Library GuideA Capella University library guide has been created specifically for your use in this course. You are encouraged to refer to the resources in the BUS-FP4016 – Global Business Relationships Library Guideto help direct your research.Internet ResourcesAccess the following resources by clicking the links provided. Please note that URLs change frequently. Permissions for the following links have been either granted or deemed appropriate for educational use at the time of course publication.Michigan State University. (2020). globalEDGE: Global resource directory.https://globaledge.msu.edu/global-resourcesTextbook ResourcesHill, C. W. L., & Hult, G. T. M. (2020). Global business today (11th ed.). New York, NY: McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.Assessment InstructionsComplete the following:Examine the concept of the exchange rate between the Japanese yen and the U.S. dollar. Choose a Japanese company, such as Toyota, Canon, or Mitsubishi, and identify a strategy that the company might consider to reduce its currency exchange risk associated with Japanese and U.S. currencies.Write an analysis in which you include the following: Identify the exchange rate of the Japanese yen and the U.S. dollar.Discuss the resulting value of selling goods in the United States exported from Japan.Explain how weekly changes in the exchange rate would affect profitability for exports from Japan to the United States.Identify risks related to changes in the exchange rate from a management perspective.Support your analysis with references from the Capella University Library, globalEDGE, or other Internet sources.Additional RequirementsUse the following guidelines when writing your analysis:Length: 250–500 words.Writing: Your analysis should be free of grammar and spelling errors, demonstrating strong written communication skills.Format and References: Use proper APA-formatted references and in-text citations when identifying your sources.