Description
In this essay you will analyze the advertisement. To set up the context, describe the contents of the picture as well what the product is that it is advertising. Then analyze the ad. How does the ad reflect specific societal values or world views? How are the rhetorical devices (ethos, logos, pathos, Kairos) used in this picture? Some questions to consider when looking for examples of how the rhetorical appeals are being used, though not all have to be specifically answered, are: why was the ad set up the way that it was? What is the overall meaning that this ad is trying to give? How is it doing it (colors, models, etc.)? Who is the target audience of this advertisement?
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Advertisement Analysis
Advertisements are done to persuade and influence the public’s decisions
regarding a product. People have different preferences and advertisements are done to
inform them that a company or product has what they want. Through ads, people can
learn about certain services and products that exist are presented through various
channels such as TVs, display media, print, and many others. “The media such as
television, radio, and newspaper (print media) make a huge impact on the population. It
transforms our culture and becomes a tool for discovering new products and even
learning” (Lin et al., pg.2). Many organizations try to make their ads as brief and clear
as possible. The messages passed through the ads should be clear, rational, and morally
relevant to elicit the intended emotions. This paper analyzes an advert by Advil in print
media. The text identifies the specific societal values and worldviews represented by the
advert including the rhetorical devices (ethos, logos, pathos, Kairos) used in the picture.
Advert Description
The advertisement is an Advil print advert made of one picture which as an
elderly lady supporting herself off the ground using her two hands only. The heading of
the advert is large yellow font that reads “what bad elbow?” The advert also presents the
size of the Advil tablet which is located in between the words of the title of the advert.
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The advert has few words, is clear, and takes a small space. The advert is an education
informing the elderly population who are dealing with muscle aches and other pain
problems that their problem will be sorted by using Advil. The brand’s equity is
signified using the Advil’s signature yellow font.
Advert Analysis
It is clear that the audience is old people, probably experiencing pain associated
with arthritis and other muscle aches. It is assumed that the lady has pain an...