Please provide a minimum of 150 words for each question. Please include references.
1. What are three examples
of internal influences on consumer behavior? How do these influences affect
marketing strategies? How might marketers use consumers’ values to position
their product(s) or service(s)?
2. What motivates you as a
consumer? Why? Is it possible for an organization to motivate you to purchase a
product or service? Explain your answer.
3. What is a reference
group? What reference group(s) do you belong to? What impact do these groups
have on your purchasing decisions? Provide an example.
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