E-com 101

User Generated


Business Finance

ECOM 101

Saudi electronic university


Question Description

Help me study for my Accounting class. I’m stuck and don’t understand.

Chapter 9: YouTube: Secrets of Successful YouTube Content Creators


Chapter 12: 

The Complexities of B2B eCommerce | Four51 OrderCloud


Think & Discuss

Today’s digital media companies are locked in an arms race to generate original, high quality

content that can only be seen on their proprietary platforms. Netflix, Amazon, and Hulu have all been developing their own TV shows to lure users to their services, for example. Although most people don’t think of it in the same way as those sites, YouTube is no different. For much of its existence, YouTube has been synonymous with “home videos” and other less professional offerings. More recently, YouTube has struck agreements with other media companies to offer paid streams of television shows and movies. However, many completely original, high-quality content creators on YouTube have developed fan bases consisting of millions of subscribers, forging lucrative careers for themselves in the process. YouTubers earn money primarily from the advertising associated with their videos. However, these numbers are deceptively large. Becoming a YouTube Partner allows content creators to earn 55% of the ad revenue generated by their videos, which means that high-flying YouTube stars keep only a little more than half of their sizable earnings right from the get-go, even before taxes.

Even so, there are now plenty of content creators making a living simply by posting videos to YouTube, and once users have built a brand, they can monetize it in many other ways beyond YouTube, such as live events or concerts for musicians or comedians, TV appearances, product lines, and so on. YouTube wants these users to be successful, since it enriches their platform as a source for original content on practically any topic of interest to people. In 2014, YouTube launched its YouTube Red service, which offers original, premium content to paying subscribers and allows users to watch videos on YouTube without advertisements. YouTube hopes that YouTube Red will allow it to compete more directly with Netflix, Amazon, Hulu, and other similar platforms. In this video, Matt Koval, a YouTuber with well over 100,000 subscribers of his own, breaks down some of the important components of a successful YouTube channel. He lists “ten fundamentals” of the top YouTube creators, and describes each of them in turn. The top creators on YouTube have all mastered the platform and understand how to balance engaging content, the unique relationship creators can have with fans, and using technology like analytics and optimization to improve channel performance.

Video Case Questions:

  1. What are Koval’s “ten fundamentals” of top YouTube creators?
  2. List some ways that YouTube content differs from traditional TV and movie content using the ten fundamentals.
  3. What three levels of targeting does Koval describe and how are they different?
  4. What is the difference between “trending topics” and “evergreen topics?” Which fundamental deals with these ideas?

Test your knowledge

Q1: One of the online content delivery revenue models is:

  1. Sales
  2. Subscription
  3. Paid content
  4. Self-fee

Q2: "Technological convergence " referees to:

  1. Development of hybrid devices that can combine the functionality of one existing media platform into two devices
  2. Development of hybrid devices that can combine the functionality of two or more existing media platforms into two devices
  3. Development of hybrid devices that can combine the functionality of two existing media platforms into two devices
  4. Development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device 

Q3: What types of Net marketplaces operate in a horizontal market in which long-term contractual purchasing agreements are used to buy indirect goods. 

  1. E-distributors
  2. E-procurement
  3. Exchanges
  4. Industry consortia


Laudon, K., & Traver, C. (2018). E-commerce: Business, technology, society. 2018. (14th). Upper Saddle River, NJ: Pearson Prentice Hall. ISBN: 978-1-292-25170-7

Explanation & Answer:
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Explanation & Answer

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It makes sense that YouTube would want to compete with other digital media companies
by offering original, high-quality content. After all, YouTube is a digital media company itself.
However, I think it's important to note that YouTube has always been known for its usergenerated content, rather than professional, original content. I think this is one of the things that
makes YouTube unique. There are plenty of other places to watch TV shows and movies, but
YouTube is the go-to site for user-generated content. I think YouTube is wise to try to compete
with other digital media companies by offering original, high-quality content. However, I don't
think it should lose sight of what made it successful in the first place.
Engaging conten...

Avxxb91 (2104)
UC Berkeley

Great study resource, helped me a lot.


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