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Provide a short summary of the attached paper on Ryanair.

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Ryanair is Europe’s biggest airline company. The company was incorporated in 1985 and has been operational ever since. Low fare rates have steered the company's growth and its fare rate is the most economical by any passenger carrier airline in Europe. Furthermore, Ryanair is the most dynamic and successful and also the best in customer service (O’Connell and Williams, 2005). The company has an annual growth rate of 20 since 1991 and has currently filed a market capitalization of $5 billion. The company has more than 1800 daily flights and carries over 131 million passengers per a year to over 200 destinations in more than 33 countries in the world (Casadesus-Masanell and Ricart, 2010). The company also has a fleet of over 400 Boeing 737 aircrafts. This fleet has enabled Ryanair to grow traffic while reducing fare rates. Ryanair has a workforce of more than 12,000 skilled aviation professionals who have ensured its performance are on time. The airline also maintains a 32-year safety record. The company has a strategic growth plan, and has enhanced its lowest fare/lowest cost model, more business schedules and expanded into more primary airports. The company has also relentlessly improved its customer service delivery portal by launching the “Always Getting Better” program. The company even has ventured into car hire services. It’s CEO, Michael O’Leary, has always talked about its ambition to be the world’s biggest airline. He spoke of the company’s plan to buy 175 new Boeing 737 aircrafts in a bid to increase its market share (YouTube, 2013). These new planes are to be deployed across Europe as the company seeks to operate in new primary airports. The firm prefers Boeing aircrafts compared to other planes due to its extra seats. This ensures the company benefits from unit cost per price advantage in its quest for growth (Malighetti, Paleari, and Rodondi, 2009). O’Leary’s expansion of the airline to be the largest in the world is beneficial especially in attracting new markets. By increasing its fleets, the company will be able to increase its daily flights and covering more primary airports henceforth increasing its customer. These plans will help sustain its objective of ensuring low fare rates for its customers.
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Ryanair Airline Company Summary
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Ryanair Airline Company Summary
Incorporated in 1985, Ryanair is the Europe's biggest airline company that has ...


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