Task: An Individual project report on a brand of your choice. The brand must only currently be available in a limited amount of countries or a particular region and must have a physical market offering/s. The case study should be no more than 4000 words and must be completed individually. The assignments must contain the following components:Part 1) Brand AnalysisBrand IntroductionBrand Portfolio / AvailabilityBrand ElementsBrand Equity (Keller's CBBE model)Brand MantraPart 2) International Market AnalysesSLEPT analyses of 3 culturally distinct markets which the brand could potentially enterCompetitor analyses for each marketPart 3) Strategy for Market EntrySelection and justification of new international market to enterRecommended market entry strategyRecommendations for standardisation or Adaption (Marketing mix framework)Intended Points of Parity (POP) and Points of Differentiation (POD)Presentation) Range and quality of sources, use of Harvard style referencing, clarity of writing and presentation, quality of discussionN.B. This detailed structure has been provided as there are no past examples to show you, as this is a new assessment starting this module delivery. Remember to integrate the academic models and theories into your projecty by applying them to the brand case. You will need to appropriately reference to these models using Harvard referencing style – in-text and in the final reference list. You are encouraged to use (appropriately image referenced) images and figures to help you illustrate your case study. These images and figures do not count towards the wordcount, nor do tables, references (in-text and reference list), headings, subheadings or titles.Marking criteria: Brand analysis – 30% International Market Analyses – 30% Strategy for Market Entry - 30%Presentation – 10%

Please respond to the below discussion forum in at least 250 and APA cited referencesRequiredChapter 1 in Project Management ToolboxPart 1, Section 2.4 in A Guide to the Project Management Body of Knowledge (PMBOK® Guide), 6th editionChapter 3 in Lock, D. (2012). Project management. Burlington, VT: Gower. Ozmen, E. (2013). Project management methodology (PMM): How can PMM serve organisations today? Paper presented at PMI® Global Congress 2013—EMEA, Istanbul, Turkey. Newtown Square, PA: Project Management Institute. Retrieved from https://www.pmi.org/learning/library/project-management-methodology-serve-organizations-5803RecommendedProject Management Institute (2016). Connecting business strategy and project management. Retrieved from https://www.pmi.org/learning/thought-leadership/series/benefits-realization/connecting-business-strategy-project-managementWyss, S. (2013). The perfect methodology—a tool, not a burden! Paper presented at PMI® Global Congress 2013—EMEA, Istanbul, Turkey. Newtown Square, PA: Project Management Institute. Retrieved from https://www.pmi.org/learning/library/project-methodology-tool-development-technique-5785Zwikael, O. & Chih, Y. Y. (2014). Project benefit management: formulation and appraisal of target benefits. Paper presented at Project Management Institute Research and Education Conference, Phoenix, AZ. Newtown Square, PA: Project Management Institute. Retrieved from https://www.pmi.org/learning/library/project-benefit-management-8957After reading Chapter 1 in Project Management Toolbox, identify three of the characteristics of strategically aligned toolboxes that you think are important for the success of projects. Then explain how a company’s core business strategy may impact the choice of project management toolboxes and their corresponding characteristics. Explain your reasoning and use examples to better demonstrate your understanding.