Which one of the following statements regarding job titles and responsibilities assigned to salespeople is not true? A. When salespeople assume a consulting role, the value of the relationship exceeds the value of the transaction.
B. Regardless of their title, salespeople play an insignificant role in sustaining the growth and profitability of organizations of all sizes.
C. Fewer and fewer companies are using the word ‘salesmen’ to refer to people they employ to sell their products.