Description
I need two separate assignments, both about (Adidas company). The first assignment about Adidas company products, and the second assignment about Adidas company "place" or logistics. each assignment would be 2 full pages and the third page would be the work cited. please follow the instructions 2 questions and 1 conclusion. write down the questions on the paper as well. last, you can find the articles about the company.
3-2-1 Article Review—students are required to read the assigned chapters, and then find an article related to the chapter contents (For example, an article on Ford’s marketing). After reading the article, prepare an article review, which must include 3 or more main points from the article, 2 questions you have after reading the article, and 1 conclusion.
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Explanation & Answer
Attached.
BUSINESS
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Communication
Name
Instructor
Institutional Affiliation
Date
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BUSINESS
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MANAGEMENT COMMUNICATION- CARNIVAL CRUISE AIRLINES
1. The Company’s Communication Efforts.
John Heald communicated to the guests and crew about the smoke situation and managed to
achieve calm from everyone on the ship; he asked the guests to stay in their cabins and avoid
moving out and encouraged the crew to remain confident in their training. After this crisis, Tim
Gallagher (vice-president of communication) tried to take charge by ensuring the safety of guests
on the ship; he further communicated to the guests that they would be reimbursed for the trip and
all travel costs. The company tried, but still, there was a need to take full responsibility and
explain in details what had happened.
2. The Important Stakeholders
The most important stakeholders: the guests, crew members (employees), subsidiary cruising
lines like P&O Cruise ship, the media, the general public and Carnival Corporation.
3. The communication channels the Cruise should use: the messages and audiences
The crisis communication guidelines demand three aspects: be quick, be accurate and be
consistent (Coombs, 2007). Being quick happens within an hour after the crisis, and the message
explains what happened. Accurate messages are giving the correct details otherwise credibility is
lost. Lastly, consistent messages, after an expert analysis the information to be put across are
given allowing everyone to speak in one voice. All available channels of communication should
be used, in this context, Facebook, YouTube, twitter, podcasts and their Funville blog while
adhering to the above three communication aspects. Through these platforms families, retirees,
potential guests, stakeholders and the general public will be addressed.
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BUSINESS
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4. Managing Brand Reputation after the crisis: Assessing damages caused and reputation
measures.
The cost implicated damages had to do with reimbursing the guests all their trip and travel costs
plus their transport and accommodation costs in San Diego. Additionally, the line incurred $0.07
reduction in the company’s 2010 fourth quarter earnings per share due to the incident. The
reputation measures the line needed to apply entailed: compensation, swift communication that is
both apologetic and a reminder of the company’s efficiency. This communication has to reflect
regret form the line and concern for victims, e.g., direct phone calls and writing statements (Bell
and Smith, 2010). Using media coverage for press statements to the public would be effective.
5. Future preventative measures and the Performance issues to be addressed.
According to Ruff and Aziz (2016), four elements of crisis management can be used as future
crisis preventative measures in organizations, including Carnival Cruise Lines. One, be prepared
for emergencies; it entails having a preparedness plan in place that could often be updated. Two,
always have a crisis management team, for instance, the firing squad. Three, be practical by
carrying out exercises that test the team’s and plan’s efficiency and four, pre-draft crisis
statements that can be sent out soon as it happens.
6. The impact on the line’s future business and the entire cruising industry.
The line, with 22 fleets of the ship, it operates 14,000 voyages lasting between 3 and 16 days and
also serves 4 million guests a year. The incident on Carnival Splendor did not affect the line’s
future business as much given its attempts at restoring brand reputation and the fact it makes
cruising affordable for different classes. Similarly, there was no impact on the cruising industry
...