ID 150: American corporation

timer Asked: Nov 14th, 2017
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I need two separate assignments, both about (Adidas company). The first assignment about Adidas company products, and the second assignment about Adidas company "place" or logistics. each assignment would be 2 full pages and the third page would be the work cited. please follow the instructions 2 questions and 1 conclusion. write down the questions on the paper as well. last, you can find the articles about the company.

3-2-1 Article Review—students are required to read the assigned chapters, and then find an article related to the chapter contents (For example, an article on Ford’s marketing). After reading the article, prepare an article review, which must include 3 or more main points from the article, 2 questions you have after reading the article, and 1 conclusion.

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Running head: [SHORTENED TITLE UP TO 50 CHARACTERS] This is How Papers Should Be Formatted (Title) [Author Name(s), First M. Last, Omit Titles and Degrees] University of Evansville [Font Size 12, Times New Roman, Margins 1”] 1 [SHORTENED TITLE UP TO 50 CHARACTERS] 2 [Add Title Here, up to 12 Words, on One to Two Lines] [The body of your paper uses a half-inch first line indent and is double-spaced. Note that the word Introduction should not be used as an initial heading, as it’s assumed that your paper begins with an introduction.] [Heading 1] Just type in-text citations as you do any text of your paper, as shown at the end of this paragraph and the preceding paragraph. (Last Name, Year) “If you directly quote text, put quotes around it and then source” (Last Name, Year). Remember when writing a paper in Word to pay attention to the red/green corrections the software gives you within your sentence. This means there is an error in either your spelling or sentence structure that needs to be corrected, or you have written a sentence that may read more legibly or succinctly if you revise it. For example, a green underline may simply be indicating you've written a verb in the passive voice. If this is the case, when you right-click on the word or words underlined, you will see "Passive voice. Consider revising." [SHORTENED TITLE UP TO 50 CHARACTERS] 3 References Last Name, F. M. (Year). Article Title. Journal Title, Pages From - To. Last Name, F. M. (Year). Book Title. City Name: Publisher Name Last Name, F. M. (Year, Month Day). Article Title. Newspaper Name, pp. Section Page Number From – To. Last Name, F. M. (Year, Month). Article Title. Magazine Name, Issue, Pages From – To. Last Name, F. M. (Year). Article Title. Retrieved from http://www.givewebsite Last Name, F. M. (Year). Notes for a lecture on xxxxxxx. Class Name, University Name, City, State. Last Name, F. M. (Year). Notes from personal conversation with xxxxxx. Class Name, University Name, City, State. Last name, F. M. (Year). Article Title. Journal Title, Pages From – To. DOI: xx.xxxxx [Journal articles with DOI: Digital Object Identifier] Last Name, F. M. (Year). Article Title. Journal Title, issue, Pages From – To. Retrieved from http://ojs.example/index.php [Journal article without DOI] Include the issue number if the journal is paginated by issue. If there is no DOI assigned and the reference was retrieved online, give the URL of the journal home page. [SHORTENED TITLE UP TO 50 CHARACTERS] 4 Tables Table 1 [Table Title] Column Head Row Head Row Head Row Head Row Head Row Head Row Head Column Head 123 456 789 123 456 789 Column Head 123 456 789 123 456 789 Column Head 123 456 789 123 456 789 Column Head 123 456 789 123 456 789 Table 1 [Table Title] Column Head Row Head Row Head Row Head Row Head Row Head Row Head Column Head 1 2 3 4 5 6 Column Head 7 8 9 10 11 12 Column Head 13 14 15 16 17 18 Column Head 19 20 21 22 23 24 [Tables in APA format can use single or 1.5 line spacing. Include a heading for every row and column, even if the content seems obvious. The tables above have been setup for this template that fits APA guidelines. To insert a table, on the Insert tab, click Table. You can also use excel to cut and paste a table into Word.] [SHORTENED TITLE UP TO 50 CHARACTERS] 5 Pictures [Include a numbered caption for each graphic. Use the Table/Figure style for easy spacing between figure and caption.] ` For the School of Business all tables and pictures go within the body of the paper as the assumption is that it is a “business paper.” Just for reference, if one were writing a strictly “academic paper,” according to APA Guidelines the table would go in the back of the paper and would be referenced. A point to note, graphics should only be used if they support the narrative; otherwise they should be omitted. For more information about all elements of APA formatting, please consult the APA Style Manual, 6th Edition that is available online at or a copy is available to check out in the dean’s office of the Schroeder School; please see Sherry Hawkins. [SHORTENED TITLE UP TO 50 CHARACTERS] All students must submit papers to Instructions on how to do so are provided below: 1. Login to Blackboard 2. Find the turnitin assignment and click. 3. Select your name and fill out the submission title. 4. Choose the file and select upload. 6 ...
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Tutor Answer

School: UC Berkeley




Institutional Affiliation




1. The Company’s Communication Efforts.
John Heald communicated to the guests and crew about the smoke situation and managed to
achieve calm from everyone on the ship; he asked the guests to stay in their cabins and avoid
moving out and encouraged the crew to remain confident in their training. After this crisis, Tim
Gallagher (vice-president of communication) tried to take charge by ensuring the safety of guests
on the ship; he further communicated to the guests that they would be reimbursed for the trip and
all travel costs. The company tried, but still, there was a need to take full responsibility and
explain in details what had happened.
2. The Important Stakeholders
The most important stakeholders: the guests, crew members (employees), subsidiary cruising
lines like P&O Cruise ship, the media, the general public and Carnival Corporation.
3. The communication channels the Cruise should use: the messages and audiences
The crisis communication guidelines demand three aspects: be quick, be accurate and be
consistent (Coombs, 2007). Being quick happens within an hour after the crisis, and the message
explains what happened. Accurate messages are giving the correct details otherwise credibility is
lost. Lastly, consistent messages, after an expert analysis the information to be put across are
given allowing everyone to speak in one voice. All available channels of communication should
be used, in this context, Facebook, YouTube, twitter, podcasts and their Funville blog while
adhering to the above three communication aspects. Through these platforms families, retirees,
potential guests, stakeholders and the general public will be addressed.




4. Managing Brand Reputation after the crisis: Assessing damages caused and reputation
The cost implicated damages had to do with reimbursing the guests all their trip and travel costs
plus their transport and accommodation costs in San Diego. Additionally, the line incurred $0.07
reduction in the company’s 2010 fourth quarter earnings per share due to the incident. The
reputation measures the line needed to apply entailed: compensation, swift communication that is
both apologetic and a reminder of the company’s efficiency. This communication has to reflect
regret form the line and concern for victims, e.g., direct phone calls and writing statements (Bell
and Smith, 2010). Using media coverage for press statements to the public would be effective.
5. Future preventative measures and the Performance issues to be addressed.
According to Ruff and Aziz (2016), four elements of crisis management can be used as future
crisis preventative measures in organizations, including Carnival Cruise Lines. One, be prepared
for emergencies; it entails having a preparedness plan in place that could often be updated. Two,
always have a crisis management team, for instance, the firing squad. Three, be practical by
carrying out exercises that test the team’s and plan’s efficiency and four, pre-draft crisis
statements that can be sent out soon as it happens.
6. The impact on the line’s future business and the entire cruising industry.
The line, with 22 fleets of the ship, it operates 14,000 voyages lasting between 3 and 16 days and
also serves 4 million guests a year. The incident on Carnival Splendor did not affect the line’s
future business as much given its attempts at restoring brand reputation and the fact it makes
cruising affordable for different classes. Similarly, there was no impact on the cruising industry

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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