Resource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Select a company to research that is different from the one you selected in Week One but that competes in the same industry. For this assignment, you will compare this company to the one selected in Week One.
Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation comparing the sales promotions and advertisements of your two selected companies.
Answer the following questions in your presentation:
- How do the two selected companies’ sales promotions and advertising compare?
- How do you think sales promotion is coordinated with advertising in these companies?
- What is the comparative role of the consumer sales promotion programs and objectives in marketing communications between the two selected companies?
Cite at least two references other than the course texts.
Format your presentation consistent with APA guidelines.
Present your Sales Promotion and Advertising presentation.
- For Local Campus students, these are 15-minute oral presentations accompanied by Microsoft® PowerPoint® presentations.
- For Online and Directed Study students, these are Microsoft® PowerPoint®presentations with speaker notes.