Marketing Essay

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Business Finance

Description

In this assignment, you will evaluate pricing and retail strategy. In this essay:

  • Choose a company (it cannot be your portfolio project company). Make sure to choose a company that you are familiar with and one that you have not used for other modules in the course.
  • Describe and evaluate a company’s pricing and retail strategy.
  • Include analysis of the current market situation and the competitive strategy.

Be sure to cite at least three credible outside sources and apply the concepts presented in the textbook regarding pricing and retail strategies. (The CSU-Global Library is a good place to conduct your search for outside sources.)

Your paper should be 2- to-3 pages in length, well written, and formatted according to CSU-Global Guide to Writing and APA Requirements. Use the CSU-Global library to find references.

Note: Choose between these companies: IKEA, ROSS, Burlington Factory, or TJ Max

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Explanation & Answer

Attached.

Running head: MARKETING ESSAY

1

Marketing essay
Institution Affiliated
Date

MARKETING ESSAY

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By 2008, at least, IKEA has stood out as the best global manufacturer and supplier of
ready-to-assemble furniture, home accessories and kitchen appliances in the world.
Headquartered in Holland, IKEA is a Swedish industry pacesetter that boasts on at least 9,500
products (Kobayashi, 2016). As of 2015, IKEA had 328 stores spread over 28 different countries
(IKEA Group, 2015). IKEA's success and popularity on the global scale is greatly attributed to
its ability to effectively employ and utilize price and retail strategies.
IKEA uses psychological pricing strategies that include pricing products with figures that
end with 9, price discounts and referent pricing. Price ending in 9 was initially tried in Sweden
and it was a great success. Following this success, t...


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