Description
This assignment has two parts, Discuss your answers in fully developed sentences.
On Thursday, November 16, Kelli Carr, Tourism Director at Cleveland/Bolivar County Chamber of Commerce, will be the guest speaker in class. She has been with the Chamber since 2013 and is a graduate of Delta State.
Conduct background research on the tourism industry. Use at least one source for your research and cite it.
Part 1 include your source on it)
- Explain with examples what service characteristics (chapter 2) discussed in class apply to this industry?
- Explain with examples what type of internal and external influences from the Consumer Behavior Model (chapter 3) influence the customers of this industry?
- Explain with examples what some of the current trends in this industry are? This should not be your opinion but facts found in your research.
- Explain with examples what some of the current challenges in this industry are? This should not be your opinion but facts found in your research.
- Explain with examples what opportunities for growth are in this industry?
Part 2
- Find at least one news article pertaining to this industry and provide a URL to it in the text entry box. Discuss anything interesting you read about the article.
- Develop at least two questions to ask the speaker based on your research
Explanation & Answer
please find your work attached.
Surname 1
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How to Answer Questions on a Guest Speaker
Part 1
Perishability is one of the characteristic of services in the tourism industry. Consumers in
this industry consume products as they are produced. This industry is also people-oriented,
quality of tourism products/services is highly determined by interactions between customers and
the staff (Gooroochurn and Guntur 30).
Consumers’ perception is of the factors that influences consumer behaviour model
internally. Consumers in the tourism sector have a perception of what they expect, this usually
depends on past experiences. For instance, if a tourist visited the h...
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