Respond to each topic as a separate thread, and label your post by topic number so that it is clear which topic is being discussed.  Supporting your views with references:  When you make an assertion of fact, state that it is based on your own experience or provide an in-text citation for the reference source you used to support your response.  A minimum of two sources is required for the main topic, and for the reply posts. You do not need two sources for each topic, but you do need two sources across your main topic responses.  For maximum credit, you will need three or more.  You will also need a minimum of two references to support your reply responses to classmates.  For maximum credit, you will need three or more. TOPIC 1: Market Segmentation and Target Marketing PROMPT: Choose Topic 1 or Topic 2. This case study discussion is about accessible tourism. Formulate a response responding to the specific questions below rather than those within the case study. Review this case study: Monterrey Case StudyDescribe the broad "tourists with disabilities" segment provided in the case study.Based on the information provided, what are the benefits for Monterrey to marketing to tourists with disabilities? Name two potential subsegments with the broad tourists with disabilities segment that Monterrey might choose to target.What is the best approach for marketing to the subsegments you have identified? Why? Should Monterrey prioritize domestic or international tourists with disabilities?Is "tourists with disabilities" still the best descriptor for marketing to this community or is another term preferred? Adie Bush / Cultura / Getty Images TOPIC 2: Target Market Characteristics PROMPT: Choose Topic 1 or Topic 2. This case study discussion is about lesbian/gay/bisexual/transgender (LGBT)-friendly tourism. Formulate a response responding to these specific questions below rather than those within in the case study. Review this case study: Richmond, VA Case StudyDescribe the LGBT tourists segment that Richmond has used in the past provided in the case study. Based on the information provided in the case study, what are the benefits for Richmond to marketing to the LGBT community? Name two potential subsegments within the broad LGBT tourists segment that Richmond might choose to target. What is the best approach for marketing to the subsegments you have identified? Why? Is the LGBT market attractive enough to justify an extended marketing campaign for Richmond? Why or why not? What more do you need to do or know to answer this?Is "LGBT" still the best descriptor for marketing to this community, or is another term preferred? PeopleImages / E+ Collection / Getty Images TOPIC 3: Segmentation and Compatible Target Markets PROMPT: Topic 3 is required. Can a target market be identifiable, sizeable, stable, and accessible, but not consistent with the brand? Explain and provide an example.

Discussion: Due June/10Prior to beginning work on this discussion, read Chapters 7 and 8 from the text book, the Create a Database (Links to an external site.) article and the database Constraints (Links to an external site.), and review any relevant information in this week’s lectureLast week you normalized your ERD and created the tables in your selected Relational Database Management System. For this discussion, you need to turn your attention to the business requirements. A typical business requirement might be that all employees are at least 16 years of age. Regardless of the selected RDBMS, business requirements are ultimately enforced by implementing database constraints on tables and columns. These constraints include:A NOT NULL constraint A unique constraint A primary key constraint A foreign key constraint A check constraint Database designers implement some and/or all of the above database constraints to meet the business requirements established during the analysis phase of the Database Life Cycle.In your initial post, provide two examples of new business requirements and the database constraints that could be implemented to enforce them. Describe in detail the role of the constraints and provide the SQL statements required to create them in the database. Explain the advantages and disadvantages of implementing database constraints as well as any potential performance issues your database constraints may cause.Your initial post should be a minimum of 300 words.You may wish to review the additional help file provided here

Identifying and managing project risks are critical tasks for project managers. From a project management perspective, risks must be managed from the start of a project until its completion; therefore, the Risk Breakdown Structure (RBS) is an important tool that project managers use to successfully complete projects. Assume that you are a project manager assigned a project to set up a food bank facility for your local community within a two-month period, starting from today. Develop a risk breakdown structure that identifies sources of project risks. Consider Figure 11-4 below and the tasks that might be associated with this project.1. Identify the risks in the form of “cause-risk- effect,” as described below:One of the most common risk-identification mistakes is considering things to be risks when they are not. One approach is to treat anything with a probability of greater than 80 percent as a certainty. "Lack of resources" is not a risk, nor is "not enough time to complete the project." If it is known that the length of time required to complete a project is shorter than the time allocated, then this is not a risk—it’s a fact. Such facts should be addressed in the project management plan through crashing, fast tracking, re-estimating, removing scope, using other forms of schedule compression, and bringing the situation to management, but not as part of risk management."To differentiate risks from facts and to adequately define risks, use the ‘cause-risk- effect’ format for naming risks: As a result of (definitive cause), (uncertain event) may occur, which would/could/may lead to (effect). Such definition of risks provides enough information for the team to follow the rest of the project management process. See the following examples of risks in the cause-risk-effect format:As a result of lack of clear direction for the scope of work for the XYZ component, there could be rework and wasted efforts, which could delay the project completion from two to four weeks.As a result of the amount of work the customer is trying to accomplish on many projects during this project's completion, a delay in the response to our requests for approvals may occur, which could result in a two-week delay in project completion. Effects could relate to project objectives, project constraints, and risk tolerances." (Mulcahy, 2003, p. 90)2. Discuss and analyze the importance of each of the four types of risk identified in Figure 11-4 (technical, management, commercial, and external).3. Create a risk breakdown structure and attach as an appendix (see attached sample and use the blank RBS linked under this assignment in Module 2).4. Discuss the importance of creating an RBS.RBS LEVEL 0RBS LEVEL 1RBS LEVEL 20. ALL SOURCES OFPROJECT RISK1. TECHNICAL RISK1.1 Scope definition1.2 Requirements definition1.3 Estimates, assumptions, and constraints1.4 Technical processes1.5 Technology1.6 Technical interfacesEtc.2. MANAGEMENT RISK2.1 Project management2.2 Program/portfolio management2.3 Operations management2.4 Organization2.5 Resourcing2.6 CommunicationEtc.3. COMMERCIAL RISK3.1 Contractual terms and conditions3.2 Internal procurement3.3 Supplies and vendors3.4 Subcontracts3.5 Client/customer stability3.6 Partnerships and joint venturesEtc.4. EXTERNAL RISK4.1 Legislation4.2 Exchange rates4.3 Site/facilities4.4 Environmental/weather4.5 Competition4.6 RegulatoryEtc.(Source: PMI, 2017, Figure 11-4)Your well-written paper should meet the following requirements:Be 3-4 pages (900-1200 words) in length, not including the cover page, references page, or appendix. (Remember that the appendix follows the references page.)Be formatted according to the CSU-Global Guide to Writing & APA. (Links to an external site.)Cite a minimum of three sources to support your responses, two of which should be current academic, peer-reviewed, scholarly sources. Note: Current research in this class means the most recent five-year period. Although research older than five years may be used, it will not count toward the assignment requirement. The CSU-Global library is a great place to find these resources. Additionally, in the Module 1 lecture material, you were reminded of what constitutes academic, peer-reviewed, scholarly sources and how to find them in the CSU-Global Library.Demonstrate thoughtful consideration of the ideas and concepts that are presented in the course, and provide new thoughts and insights related directly to this topic.Refer to the Critical Thinking Assignment grading rubric below for more information on assignment expectations and grading.ReferencesMulcahy, R. (2003). Risk management: Tricks of the trade for project managers: A course in a book. Minneapolis, MN: RMC Pub.Project Management Institute. (2017). A guide to the project management body of knowledge: (PMBOK® guide) (6th ed.). Newtown Square, PA, USA: Project Management Institute.