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Kara’s Coffee House Business

Elevator Pitch
 Did you know that the demand for Espresso coffee in the country
has grown by 100% in the last two years?

 Americans are looking for more than just the generic caffeine.
 Our plan it to open a restaurant that elevates the American coffee
beverages.
 The business will use classic ingredients and techniques to offer
clients the best prepared coffee in the area.
 We have tested the market by catering numerous high-end events.
 We have opened several successful coffee restaurants and trucks.

Executive summary
 Kara’s coffee house (KCH) will be located in
Oakland
 It will offer organic and gourmet coffee to the
consumers in Pittsburgh
 KCH will focus on the middle- and upper-income
markets
 KCH will generate over $350,000 in revenue in its
first year of operation
 The business will pa...

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