International business 2

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YFO008

Business Finance

Description

Part One:Discussion - Global Ethics and Social ResponsibilityForum Due - Mon 11/20/17

(Only needs to be 150 words)

The business environment is constantly changing, and ethics changes with it. Issues that are considered right or wrong have changed through the years. As an industry changes, so will the ethical views. Remember that what is ethical and not vary by individual and culture.

With the above in mind, consider an instance in an international organization where ethics has been brought into question OR an international company that publicly sustains their social responsibility.

  1. Identify the company and situation.
  2. Provide your analysis and what would you do differently or better.
  3. In your response to another student, include one more thing that you would do differently or better dealing with their situation

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Part Two: 02 Global Expansion Project - Company Overview, Country Analysis, and Product Description

Expanding operations requires research and planning; this is especially true when dealing with crossing borders to other regions and countries. During this first project assignment, the focus is to conduct background research on your chosen company, the country, or region of expansion, and the product itself.

Create a 5-7 slide presentation using the speaker's notes section for your content and the slides for presentation purposes. Include the following information:

  1. Present a brief overview of the company (real or fictional)
  2. Provide a brief description of the product to include its features, benefits, and limitations
  3. Conduct an environmental analysis of the country desired for expansion

Project Overview

You will embark in the development of a global expansion plan using a company product either real or made up. This company product will become the focus for the course project. The goal is to develop a plan for expansion for this product to a selected country or region.

Due Date

Your final project is due in Module 06. There will be individual assignments along the way. The assignment and the module they are due are noted in bold on the time line below. As you can see, your first assignment "Company Background, Country Analysis, and Product Information" is due this module.

Time Line

Module

Assignment

02

Introduction
Company Background, Country Analysis, and Product Information

04

Entering a Foreign Market

05

Organizational Structure
Operations Management Strategy
Finance Strategy

06

Marketing Strategy
Human Resources Strategy
Final Conclusions

Requirements

The format for this project will be a presentation being delivered to a board of directors or upper management team for expansion approval. Each project assignment should be submitted in Microsoft PowerPoint format. Your assignments should be set up with your slides as if you were giving a presentation and utilizing the speaker's note section for your content. Your presentation should be proofread for spelling and grammar. Your presentation slides should be concise.

Evaluation

Each assignment leading up to the final project is evaluated and graded independently. Your instructor will provide specific grading criteria for each step of the project prior to its due date.

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Part Three: 02 Written Assignment - Business Disputes and Political Risks

A contract or agreement does not have to be between two companies. Another example of a dispute can be that of companies producing similar products and determining who has the rights to it. In determining a resolution, political risks must be considered. Conducting an assessment of the risk in order to determine the impact (macro- or micro-political) is important.

With this in mind, create a 1-2 page response to the following:

  1. Research an international dispute
  2. Describe the dispute and political risk
  3. Analyze the situation
  4. Conclude a possible way to avoid the dispute or risk OR a possible resolution

Your final assignment should be proofread for correct spelling, grammar, and punctuation.


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Explanation & Answer

please find the attached files . always a pleasure working with you. good bye

Running head: INTERNATIONAL BUSINESS 2

International Business 2
Name
Tutor
Institution
Course
Date

1

INTERNATIONAL BUSINESS 2

2

Part Three: Business Disputes and Political Risks
Close rivals Coca cola and Pepsi have always engaged in disputes about their product
development, content, design, and advertising. These disputes have resulted to lawsuits filed by
both companies, with Coca cola often filling lawsuits in relation to trademarks while Pepsi’s
lawsuits originate from its claims of Coca cola’s unfair competing strategies (Bhasin, 2011). In
2011, Coca-Cola and Pepsi engaged in a highly publicized trademark lawsuit filed by Coca cola,
citing that Pepsi’s troop 50 juices had been packaged too similar to Coca cola’s Simply Juice
brand. In the law suit, Coca cola claimed that Pepsi was riding on its highly successful brands,
and confusing consumers by introducing a similarly packaged product which was of a lower
quality compared to Coca cola’s juice. The simply juice line introduced by Coca cola in 2001,
had a unique bottle and cap. Pepsi was accused of introducing a similar product and of adopting
a similar design of the bottle.
These disputes have created political uncertainties for the two companies, due to the
possibility of losing the law suits, and the future of trademark and marketing laws in most of the
countries where the two companies have battled for trademark and marketing strategy rights. The
arguments by each of the companies during the trials displayed an aspect of political risk. On one
hand, Coca cola argues that Pepsi would rather battle in court rathe...


Anonymous
Really useful study material!

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